In 2013, Nissan released a TV spot for their Nissan Leaf electric car, titled 'Facts'. The ad was a simple yet effective way of highlighting the key benefits of the car - zero emissions, impressive fuel efficiency and low running costs.
The ad began with a black screen, as a voice-over started to list some common facts such as 'the world is round', 'the sky is blue', and 'electricity can be used to power cars'. As these statements were made, small, brightly colored cars started appearing on the screen, zipping around and performing stunts.
Then, the ad's focus shifted to the Nissan Leaf, with the voice-over proclaiming "The Nissan Leaf is 100% electric... no gas, no tailpipe, and no emissions". This was followed by footage of the car driving on city streets, a road lined with wind turbines and a close-up of the Leaf's futuristic dashboard.
The ad then went to describe the car's range - up to 100 miles on a single charge - before showcasing its slick design and five-star safety rating. The final statement of the ad was a simple yet compelling proposition: "The 100% electric Nissan Leaf - innovation for the planet, innovation for all."
Overall, the 'Facts' TV spot was a great way to promote the Nissan Leaf and its advantages. The use of colorful, fun visuals and a simple message made it easy to remember and left a lasting impression on viewers.
2013 Nissan Leaf TV commercial - Facts produced for Nissan was first shown on television on March 7, 2013.
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