What the True Value Hardware TV commercial - The Value of Curiosity: Mower & Tools is about.

In the True Value Hardware TV spot, 'The Value of Curiosity: Mower & Tools', curiosity leads a young girl down the rabbit hole of her garage. As she explores her father's lawnmower, she discovers a world of tools and DIY projects that she never knew existed. The TV spot encourages viewers to embrace their inner curiosity and explore what their own garages can offer.

The ad begins with the girl staring out at her lawn, feeling bored with nothing to do. But as she starts to explore her father's garage, her curiosity is ignited. She discovers not just the lawnmower, but a whole array of tools and projects that she had never seen before. She spends the day tinkering with the lawnmower, making repair and upgrades, and learns a great deal about how it works. The ad ends with her satisfied smile as she looks out onto the now-perfectly-manicured lawn.

The message of this ad is clear: by being curious and exploring your surroundings, you can discover new passions and gain valuable skills. The True Value brand is all about encouraging its customers to take on DIY projects and make their homes better. This ad effectively promotes the brand by showing how the resources are available in your own backyard or garage and how anyone can discover the value of curiosity.

True Value Hardware TV commercial - The Value of Curiosity: Mower & Tools produced for True Value Hardware was first shown on television on May 8, 2016.