What the Leatherman TV commercial - The Badge of Wondrous Capabilities is about.

Leatherman, a staple brand in the world of multitools, released a thrilling TV spot called "The Badge of Wondrous Capabilities," which showcases the brand's products' vast capabilities.

The ad begins with a law enforcement officer chasing down a criminal through the woods. As the chase ensues, the Leatherman multifunctional tool becomes the hero of the scenario, with the officer utilizing its various functions to overcome every obstacle thrown at him.

The tool's versatility and adaptability are the main focus of the TV spot, with the officer using it to cut through a rope, pick a lock, and even pop open a beer in celebratory fashion. With every challenge met with ease, the ad encourages consumers to view the Leatherman tool as the ultimate accessory for any adventure, whether it be in the wilderness or everyday life.

The closing tagline, "The Badge of Wondrous Capabilities," reinforces the idea that Leatherman is more than just a tool but a symbol of empowerment. Through showcasing the brand's product's various functions, the TV spot epitomizes the ethos of Leatherman - to provide customers with tools that are practical, handy, and, most importantly, capable of helping customers overcome any obstacle.

Leatherman TV commercial - The Badge of Wondrous Capabilities produced for Leatherman was first shown on television on November 24, 2014.