The John Deere E-Series Tractors TV spot, 'Misconceptions' is a 30-second commercial that challenges the popular misconceptions about their tractors. The commercial begins with a voice-over that states, "Think you know John Deere? Think again."
The first misconception that the commercial challenges is the notion that John Deere tractors are only for large farms. The commercial shows a small farmer driving an E-Series tractor through his tiny barnyard, effectively demonstrating that the tractors are versatile and suited for farmers of every scale.
The second misconception is that John Deere tractors are old-fashioned. The commercial counters this by highlighting the tractors' cutting-edge features, such as a touchscreen display and advanced GPS technology. The commercial suggests that these features make E-Series tractors more like a modern car than a traditional tractor.
The commercial ends with a shot of a John Deere E-Series tractor plowing through a wide-open field with the voice-over stating, "John Deere. Breaking down misconceptions every day." Overall, the commercial aims to show that John Deere E-Series tractors are not just for large farms and are anything but old-fashioned.
John Deere E-Series Tractors TV commercial - Misconceptions produced for John Deere was first shown on television on February 28, 2017.
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