What the Ameriprise Financial TV commercial - Taking Charge is about.

In the dynamic world of finance, Ameriprise Financial has always been at the forefront. Known for their commitment to helping individuals take charge of their financial future, Ameriprise Financial has launched a captivating TV spot featuring none other than the legendary actor, Tommy Lee Jones.

Titled 'Taking Charge,' this compelling TV spot aims to empower viewers to take control of their financial destinies. As the camera pans over a bustling cityscape, a resonating voiceover begins, setting the tone for the message ahead. The confident and authoritative voice belongs to none other than Tommy Lee Jones, a Hollywood icon known for his commanding presence on screen.

As the visuals unfold, we are introduced to various individuals from all walks of life, each facing their unique financial challenges. Whether it's a young couple planning for their first home, a small business owner seeking to expand, or a retiring couple ready to embark on their dream vacation, Ameriprise Financial highlights their commitment to understanding individual goals and creating personalized financial plans.

Tommy Lee Jones, with his signature intensity, delivers a powerful monologue, emphasizing the importance of taking charge of one's financial future. With conviction, he reminds viewers that their dreams and aspirations are within reach, with the help of Ameriprise Financial's expertise and guidance.

The TV spot goes beyond traditional financial advertisements. It seamlessly weaves together emotional storytelling with a message of empowerment, urging viewers to step up and embrace the opportunities that financial planning can bring. The ad showcases Ameriprise Financial as a trusted partner, with a team of experienced advisors ready to guide individuals on their path to financial success.

The conclusion of the TV spot leaves viewers with a sense of hope and reassurance. The tagline, "Ameriprise Financial: Empowering Your Financial Journey," encapsulates the brand's commitment to empowering individuals to make informed financial decisions, achieve their goals, and ultimately take charge of their financial future.

The Ameriprise Financial TV spot featuring Tommy Lee Jones is a powerful reminder that financial planning is not something to be feared or approached haphazardly. Instead, it's an opportunity to take control, make informed choices, and pave the way to a brighter, more secure future.

Ameriprise Financial TV commercial - Taking Charge produced for Ameriprise Financial was first shown on television on September 22, 2013.