What the Staples TV commercial - Look Me in the Eye is about.

Title: Staples TV Spot, 'Look Me in the Eye'

Introduction: Staples, a well-known office supply chain, has released an intriguing and captivating TV spot titled "Look Me in the Eye." This commercial aims to engage viewers with its thought-provoking message and unique storytelling technique. Let's dive into the details and explore the impact of this memorable advertisement.

Body:The "Look Me in the Eye" TV spot opens with a close-up shot of a person's eyes, filled with determination and curiosity. The camera slowly zooms out, revealing a bustling office environment. Energetic employees are engaged in their work – typing on keyboards, making phone calls, and innovating with their cutting-edge office equipment.

As the camera pans across the office, we witness the transformative power of genuine human connection. An employee, named Sarah, approaches a co-worker who is deeply engrossed in his work. She gently taps him on the shoulder, inviting him to look her in the eye. Reluctantly, he lifts his gaze from the screen and meets her eyes.

The moment their eyes lock, a magical ripple effect occurs. A burst of vibrant colors spreads throughout the office, symbolizing the unleashed potential and creativity sparked by this simple act of connection. The TV spot beautifully conveys the notion that when people truly see and acknowledge one another, extraordinary things can happen.

The commercial cleverly emphasizes a theme of synergy between people and technology. Staples is more than just an office supply store; it's a bridge connecting individuals in the workplace, inspiring collaboration and innovation. By encouraging employees to take a moment to engage with one another, to create meaningful connections, Staples reminds us that the power of human interaction is irreplaceable, even in a technologically advanced world.

Furthermore, the "Look Me in the Eye" TV spot highlights the idea that while technology is essential in today's workplace, it should not overshadow the importance of face-to-face communication. The spot subtly suggests that fostering genuine connections between colleagues leads to increased productivity, creativity, and a more positive work environment.

Conclusion:Through its captivating visuals and powerful message, Staples' TV spot, "Look Me in the Eye," emerges as a memorable advertisement that resonates with viewers. By emphasizing the value of human connection in the workplace, the commercial successfully communicates Staples' commitment to supporting teamwork, collaboration, and innovation. It serves as a reminder to prioritize meaningful interactions, even in the age of technology. This thought-provoking commercial leaves a lasting impact, inspiring viewers to forge deeper connections with their colleagues, and ultimately, create a more fulfilling and productive work environment.

Staples TV commercial - Look Me in the Eye produced for Staples was first shown on television on July 18, 2015.