The Western Governors University TV spot, 'University of You: Affordability,' is a dynamic and engaging advertisement that promotes the affordability of education at WGU. As the name suggests, the advertisement focuses on the idea that WGU is the "university of you," catering to students' individual needs and circumstances.
The commercial opens with a young woman talking about how she wants to get her degree online while working full-time. She expresses her concern about the high cost of tuition and the difficulty of balancing work and studies. This is a relatable issue for many people who want to pursue higher education but cannot afford the steep costs.
The advertisement then highlights the affordability of WGU's programs, with the narrator explaining that students can pay just one flat rate per term and complete as many courses as they can. This is an excellent selling point for WGU, as it positions the university as a cost-effective solution for anyone looking to pursue higher education.
Throughout the commercial, viewers see various students studying, working, and interacting with their professors, emphasizing the flexibility and personalized approach that WGU offers. The diversity of the student body also comes to the fore, indicating that the university caters to students from different backgrounds and professions.
Overall, the Western Governors University TV spot, 'University of You: Affordability,' delivers a powerful message about the accessibility and affordability of higher education. Through effective storytelling, relatable characters, and persuasive messaging, the advertisement positions WGU as a leading online university that anyone can afford and access.
Western Governors University TV commercial - University of You: Affordability produced for Western Governors University was first shown on television on July 7, 2021.
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Western Governors University (WGU) is a unique and innovative institution of higher education that has been transforming the way people learn and earn degrees since its establishment in 1997. With its...