What the Dodge Black Friday Sales Event TV commercial - Upgrade is about.

The Dodge Black Friday Sales Event is an annual celebration of the American automaker’s awesome line-up of cars and trucks. To get people excited about the event, Dodge premiered a thrilling TV spot called 'Upgrade' during the 2023 Black Friday. The ad, which features WWE hall of famer Bill Goldberg, is an epitome of power, speed, and performance.

The commercial is set in a dimly lit garage, where Goldberg is wrenching beneath an old car that is clearly in need of some serious maintenance. As the cameras pan over the dusty tools and scattered parts, Goldberg rises to his feet, covered in grease and grime. He turns to the camera, and with a glint in his eye, announces that it’s time to "upgrade."

Suddenly, the garage lights flicker to life, and the sound of a roaring V8 fills the air. We then see a black Dodge Challenger Hellcat screeching around a corner and pulling into the garage. Goldberg hops into the driver’s seat, and the car rockets out of the garage and onto the open road. The ad then showcases the amazing features of the Hellcat, including its 717 horsepower engine, adaptive suspension, and advanced safety systems.

With its heart-pumping soundtrack, jaw-dropping stunts, and adrenaline-fueled action, the 'Upgrade' TV spot is the perfect embodiment of the Dodge brand. The ad showcases the pure power and performance that Dodge fans have come to expect, and it’s sure to get hearts racing and pulses pounding. Whether you’re looking to upgrade your daily driver or just wanna tap into your inner muscle car enthusiast, the Dodge Black Friday Sales Event is the perfect opportunity to get behind the wheel of a legendary Dodge vehicle.

Dodge Black Friday Sales Event TV commercial - Upgrade produced for Dodge was first shown on television on December 10, 2018.