Jonathan Goldsmith the most interesting man in the world! … and his real name is Jonathan Goldsmith. Originally featured in a small number of ads by an agency called EuroRSCG, New York, Goldsmith had small parts in shows and movies throughout his career.

The Most Interesting Man in the World is a well-traveled gentleman who presents his studious insights about society, human behavior, and popular products, while carefully stipulating that he doesn't always use or do these things. He is usually seen drinking a bottle of Dos Equis beer.

His catchphrase - "I don't always drink beer. But when I do, I prefer Dos Equis" - has worked its way into Internet culture. But his reign is ending.

Originally called 'Siglo XX' - 'siglo' is Spanish for century and the two 'X' Roman numerals represent the beer being named to commemorate the new, as then 20th, century. The modern Dos Equis name means 'two Xs'. First brewed in 1897 by a German brewer who established the Moctezuma brewery in Veracruz, Mexico in 1884.

actor Fernando Lamas Goldsmith says actor Fernando Lamas was his inspiration for "The Most Interesting Man in the World." The two had become sailing buddies and Goldsmith perfected an impression of him. "The line is out into the street.

The Most Interesting Man in the World had a good run, outlasting many brand spokespeople. But, by 2016, his time as the face of Dos Equis had run its natural course. It was time for them to move on to new advertising campaigns (after testing out a younger replacement for Goldsmith). Don't worry about Goldsmith, though.

The Most Interesting Man in the World's slogan that "he doesn't always do X, but when he does he Y" was nothing if not a perfect storm for a meme.

actor Fernando Lamas Goldsmith says actor Fernando Lamas was his inspiration for "The Most Interesting Man in the World." The two had become sailing buddies and Goldsmith perfected an impression of him.

The Most Interesting Man in the World had a good run, outlasting many brand spokespeople. But, by 2016, his time as the face of Dos Equis had run its natural course. It was time for them to move on to new advertising campaigns (after testing out a younger replacement for Goldsmith). Don't worry about Goldsmith, though.

If you want to be truly captivating, it's all about making moments for other people.

1. To be interesting, be interested.
2. Stop talking and listen.
3. Ask good questions.
4. Be generous.
5. Be inclusive.
6. Make others feel important.
7. Tell good stories.
8. Do the unexpected.

Spanish That's X - la equis - the sexiest letter in the Spanish alphabet. The X is one of the least used letters in Spanish.

Moctezuma, the last leader of the Aztecs, rules the land that is currently known as Mexico. He would come to be the inspiration for the Dos Equis® label design. Moctezuma famously confronted the Spanish conquistador, Hernán Cortés, and Dos Equis® celebrates his boldness.