What the Motivate TV commercial - Citi Bike NYC is about.

Title: Citi Bike NYC: Pedal Your Way to Freedom!

[Upbeat music fades in]

[Scene: The bustling streets of New York City]

Narrator: In the heart of the concrete jungle, where dreams are born and ambitions thrive, a revolution is underway. Welcome to Citi Bike NYC, the ultimate fusion of urban mobility and environmental consciousness.

[Cut to a diverse group of people smiling and riding Citi Bikes in different parts of the city]

Narrator: Imagine a city where traffic jams are replaced with the harmonious hum of bicycles, where exploration knows no bounds, and where your daily commute transforms into an exhilarating adventure.

[Quick montage of individuals riding Citi Bikes across iconic NYC landmarks]

Narrator: Citi Bike NYC is here to liberate you from the confines of congested streets and cramped subway cars. With thousands of bikes stationed throughout the city, the possibilities are endless. Seamlessly hop on a bike, feel the wind in your hair, and rediscover your city in a whole new way.

[Cut to individuals sharing their Citi Bike experiences]

Person 1: "Citi Bike has completely changed my daily commute. It's efficient, affordable, and I get to enjoy the city views along the way!"

Person 2: "I never knew exploring the city could be this much fun! Citi Bike has become my go-to for weekend adventures."

[Cut to the Citi Bike app interface on a smartphone]

Narrator: The Citi Bike app effortlessly connects you to a network of stations, guiding you to the closest available bike, and providing turn-by-turn directions to your destination. With just a few taps, your journey begins.

[Cut to a Citi Bike docking station]

Narrator: And rest assured, when you reach your destination, a Citi Bike docking station is always nearby, ready to safely secure your ride until your next adventure.

[Cut to a female Citi Bike user speaking excitedly]

Person 3: "I cannot stress enough how Citi Bike has changed the way I explore my own city. From iconic landmarks to hidden gems, every corner of NYC is now within my reach."

Narrator: Join the movement and harness the power of two wheels. Citi Bike NYC is waiting for you.

[Scene: An aerial shot of a group of riders pedaling across the Brooklyn Bridge at sunset]

Narrator: Pedal your way to freedom. Citi Bike NYC - Your ride to a greener, healthier, and more connected city.

[Upbeat music swells, and the screen fades to black]

[End of TV spot]

Motivate TV commercial - Citi Bike NYC produced for Citigroup, Inc. was first shown on television on May 9, 2019.