What the Progressive Name Your Price Tool TV commercial - Swag is about.

Title: Progressive Name Your Price Tool TV Spot, 'Swag'

INT. LIVING ROOM - DAY

A young couple, JASON (30s) and LISA (30s), are sitting on their cozy couch, flipping through TV channels. They suddenly pause when a catchy jingle starts playing, followed by an upbeat voiceover.

VOICEOVER (V.O.)Are you tired of overpaying for car insurance?

Jason and Lisa exchange glances, intrigued.

CUT TO:

INT. VIRTUAL PROGRESSIVE OFFICE - DAY

Jason and Lisa find themselves standing in a sleek, futuristic virtual office. The walls are adorned with vibrant colors, and there's a sense of excitement in the air.

PROGRESSIVE AGENT (40s, enthusiastic) emerges from the shadows, wearing a sharp suit and a big smile.

PROGRESSIVE AGENTWelcome to Progressive! Allow me to introduce our game-changing tool: the Progressive Name Your Price Tool!

The Progressive Agent points to a large screen displaying various car insurance options. Jason and Lisa's eyes light up with curiosity.

PROGRESSIVE AGENT (CONT'D)You can customize your car insurance to fit your budget and needs. It's as simple as dragging the sliders and finding the perfect coverage.

On the screen, Jason starts adjusting the sliders, tailoring the policy to their liking. Lisa watches, nodding in agreement.

PROGRESSIVE AGENT (CONT'D)See? With the Name Your Price Tool, you're in control. Say goodbye to one-size-fits-all policies!

Cut to a stylized animation reel, showcasing different scenarios where people express their joy after saving money with the Name Your Price Tool.

ANIMATION REEL:

1. A YOUNG PARENT smiling, holding a baby and counting their savings.

2. A GROUP OF FRIENDS cheering, raising their glasses toward their lowered car insurance premiums.

3. AN ELDERLY COUPLE dancing in their living room, surrounded by flying dollar bills.

CUT BACK TO:

INT. LIVING ROOM - DAY

Jason and Lisa exchange another glance, their excitement growing.

VOICEOVER (V.O.)Progressive's Name Your Price Tool has helped millions of people save money while getting the coverage they need.

Jason grabs his phone from the coffee table and starts dialing a number.

INT. VIRTUAL PROGRESSIVE OFFICE - DAY

As the phone rings, the Progressive Agent smiles, ever ready to assist.

PROGRESSIVE AGENTThank you for choosing Progressive. We're ready to help

Progressive Name Your Price Tool TV commercial - Swag produced for Progressive was first shown on television on July 8, 2015.