The 25 best Super Bowl commercials of all time

• Apple – 1984 (1984)
• Snickers – Betty White (2010)
• Amazon – Alexa Loses Her Voice (2018)
• Always – #LikeaGirl (2015)
• Wendy's – Where's The Beef (1984)
• Pepsi – Cindy Crawford (1992)
• Coca Cola – Hey Kid, Catch (1980)
• Tide – It's A Tide Ad (2018)

In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million.

It was that little twist. And then we're off and the fun begins.” The cameos in the spot are critical to audience engagement, too. There are a number of NFL players, of course - Sauce Gardner, Jalen Ramsey, Aidan Hutchinson, Cam Hayward and Davante Adams (in a parrot suit), as well as Hall of Fame quarterback Jim Kelly.

NFL kicks off season with hilarious new star-studded promo. Keegan-Michael Key is ready for the 2023 NFL season.

Super Bowl national anthem: Ranking best performances of 'The Star Spangled Banner' in Super Bowl history

1. Whitney Houston (1991)
2. Aretha Franklin and Aaron Neville (2006)
3. Beyoncé (2004)
4. Jennifer Hudson (2009)
5. Kelly Clarkson (2012)
6. Carrie Underwood (2010)
7. Luther Vandross (1997)
8. Lady Gaga (2016)

Amazon spent $26 million on their Alexa voice assistant commercial in 2022, making it the most expensive advertisement in Super Bowl history. Super Bowl commercials are known for being memorable.

Why are Super Bowl ads so expensive? There is a simple answer to this question, and I think we all can guess what that is: viewership. Since the Super Bowl is one of the most-watched broadcasts on television every year, there is no better platform to reveal fresh advertisements to the world.

According to data from the National Retail Federation, Super Bowl is expected to generate over $16.5 billion in consumer spending nationwide. The average fan will spend about $85.36 on food, drinks, decorations and other merchandise to celebrate the game -- inflation is also in play as, last year, that number was $79.

There are no ads included in any on-demand content within NFL+ or NFL+ Premium (including full and condensed game replays). Other content does include advertising. For example, live games include advertising consistent with the television broadcast.

Bears quarterback Justin Fields is putting his off-the-field talents on display in a humorous commercial campaign to kick off the NFL season.

Carrie Underwood kicked off the 2023 season of Sunday Night Football with a rousing rendition of “Waiting All Day for Sunday Night.” Her performance found her strutting the catwalk and behind the drum kit. This marks the country star's 11th consecutive season as the voice of NBC's Sunday evening NFL game.

NFL+ and NFL+ Premium subscribers will not see ads in on-demand videos, including game replays. There will be ads during other content available in NFL+ and NFL+ Premium.