What the Chrysler TV commercial - Road to Greatness is about.

In the Chrysler TV spot, 'Road to Greatness', the famous Detroit Tigers player, Miguel Cabrera, takes on the role of the brand ambassador as he drives a Chrysler vehicle through the rugged terrain of his native Venezuela.

The commercial starts with a shot of Cabrera standing on a cliff overlooking his hometown. He reflects on his journey to greatness, which has been marked with hard work, perseverance, and a fierce determination to succeed. He then gets into his Chrysler vehicle and hits the road, as the tagline "Road to Greatness" fades in.

As our hero drives through the narrow roads and steep hills, the stunning landscapes of Venezuela are on full display. The roaring engine of the Chrysler is beautifully captured, and every turn and twist of the road is visible in the stunning visuals of the commercial.

Throughout the journey, Cabrera reflects on his success and his humble beginnings, highlighting the importance of perseverance, hard work, and focus in achieving one's goals. His message is clear: follow your dreams and strive for greatness, no matter the obstacles that may stand in your way.

The Chrysler TV spot featuring Miguel Cabrera is an excellent example of how a brand can leverage the power of storytelling to connect with its audience. It's a heart-warming message that inspires viewers to pursue their dreams with the same passion and dedication as Cabrera. By using Cabrera as a brand ambassador, Chrysler hopes to appeal to a younger and more diverse demographic, showcasing its commitment to excellence, innovation, and the road to greatness.

Chrysler TV commercial - Road to Greatness produced for Chrysler was first shown on television on October 14, 2013.