Sign up to track 1,009 nationally aired TV ad campaigns for Target. In the past 30 days, Target has had 8,669 airings and earned an airing rank of #70 with a spend ranking of #31 as compared to all other advertisers.

In May, Target faced criticism and calls for boycotts for its displays and products tied to Pride Month, the annual celebration for the L.G.B.T.Q. community. Those opposed to the displays had posted themselves entering Target stores and calling out Pride-related children's clothing and greeting cards.

Roundel Ads are run through a third party, self-serve software called Criteo Retail Media. The only requirement to run Sponsored Product listings is that your brand already needs to be selling on Target. In addition to Sponsored Product ads, Target offers display ads which are run in partnership with Roundel.

On June 10, 2023, several hoax bomb threats appeared to have been made against Target in multiple states, causing several evacuations. Police did not find any suspicious or harmful items, but are working with the FBI to try to identify the senders. The police have not identified who was behind the hoax threats.

Target's mounting struggles go deeper than theft Target's business has struggled for more than a year with company-specific challenges, including a glut of unsold inventory, backlash to its Pride merchandise collection and a pullback in consumer spending on discretionary items such as apparel and home goods.

Our goal is to amplify the good that's within reach for all of us every day, and spark more possibility in our guests' lives in the way that only Target can. I love that the campaign's tagline, 'What we value most shouldn't cost more,' is a fresh representation of our longstanding brand promise, 'Expect More. Pay Less.

Targeted display advertising is a type of digital marketing that targets potential customers based on a wide set of variables, such as demographics, online habits and interests.

“We cannot continue operating these stores because theft and organized retail crime are threatening the safety of our team and guests, and contributing to unsustainable business performance.

Our goal is to amplify the good that's within reach for all of us every day, and spark more possibility in our guests' lives in the way that only Target can. I love that the campaign's tagline, 'What we value most shouldn't cost more,' is a fresh representation of our longstanding brand promise, 'Expect More.

While Walmart customers span a variety of age groups, Target's appeal is most strongly concentrated among those from ages 25-44.

For Example: If an advertiser chooses to display ads on sports topics, those ads will automatically be displayed on websites that have sports content. This makes display targeting more precise as ads are shown to people who are interested in the same topic and may also be interested in your product or services.

Types of Display Ads

• Banner ads: Ad that is made up of a simple image.
• Native ads: Ads that blend in the app or website they are displayed on.
• GIF ads: Ads that consist of an animated image.
• Interactive ads: Ads that allow the user to interact with the product or service.
• Video ads: Ads in video format.