Since 2016, American Family has partnered with Derek Jeter, with Jeter serving as a brand ambassador in his commitment to protecting the pursuit of dreams and empowering the community.

Derek joined the American Family Insurance brand ambassador family after retiring from the game in 2014, inspiring dreamers everywhere. Learn more about Derek and his dream pursuit (and achievements) and see why he's an inspiration for dreamers everywhere.

It's because Sabathia and his family have become such a big part of baseball that Mastercard invited him to star in a new Priceless commercial that's airing during the World Series. The ad came out 25 years after the original Priceless spot, about a father and son bonding at a baseball game.

Shaquille O'Neal, Bad Luck Brian team up with The General in new campaign. Basketball Hall of Famer Shaquille O'Neal is being featured alongside internet star Bad Luck Brian in a new commercial for The General auto insurance.

Jeter made the first of 14 All-Star Games in 1998, won the first of five Gold Glove Awards in 2004 and was annually among the league leaders in hits and runs scored. His most famous moment, however, might have come during the 2001 ALDS against the Athletics.

The 40-year-old shortstop - who earns $9 million to $10 million in endorsements annually, according to the Wall Street Journal - first signed with the brand in 1999.

Roberto de Vicenzo In 1968 Augusta National Golf Club witnessed one of the saddest episodes in the Masters history when, but for a wrong number signed on a scorecard, Roberto de Vicenzo might have won. But to remember him solely for this is to do the Argentinian a great disservice…

Designed by Pentagram's Michael Bierut and Luke Hayman, the new logo retained much of Mastercard's visual legacy, but updated for the modern era, so it could coexist on screens and in the physical world.

To further foster trust in our brand, the new campaign features some familiar faces alongside The General's longtime brand ambassador and loyal customer Shaquille O'Neal, in addition to his co-hosts from “Inside the NBA,” Kenny Smith and Ernie Johnson, Jr.

Shaq was first insured by The General® when he was starting his basketball career. Today, he's not just our new partner, but he is once again a valued customer! It's no surprise; we've been providing quality auto insurance for almost 60 years.

In the book "Who Is Derek Jeter?" you will learn all about a man named Derek Jeter and his life before and during baseball. You will learn about his career with the Yankees, his farewell tour, his journey to make varsity basketball as a freshman, and the challenges he faced being biracial.

Jeter led the Yankees to five World Series titles and was a 14-time All-Star in a 20-season career that ended in 2014. He was inducted into the Hall at Cooperstown after being picked on 396 of 397 ballots.