For Lowe's, the decision is simply business. The home improvement company teamed with Hendrick and Johnson in 2001 when the driver was a nobody. Owner and company took a leap on the driver Jeff Gordon promised them was going to be a star. Gordon was right and Johnson was so good that Lowe's couldn't leave.

Lowe's stated to NBC Sports: “Lowe's has sincerely enjoyed our relationship with Hendrick Motorsports and Jimmie Johnson. We announced early this year, however, that we will redirect our investment away from NASCAR after completion of this season, and that has not changed.”

Lowe's has been the primary sponsor of Johnson's car throughout his entire Cup Series career. Lowe's announced earlier this year that it would leave HMS and NASCAR at the end of the 2018 race season. Credit for the conversation between team and sponsor reigniting is being given to executive changes at Lowe's.

Lowe's, the home improvement chain that has sponsored Jimmie Johnson since his NASCAR Cup Series debut in 2001, announced Wednesday that it won't return to the seven-time champion's car after this season. The company is leaving the sport and will not sponsor any car next year.

Reasons cited for its decline include the aforementioned track changes, the introduction of the Car of Tomorrow which both drivers and fans alike criticized, the constant tinkering of the rules of its championship and the racing itself, the change in its race day experience, the perceived decline in the quality of its ...

On June 20, 2011, the Associated Press reported that Red Bull was planning to leave NASCAR at the end of the season. The team's on-track struggles, combined with a lackluster outreach to the 18–34 demographic, forced their departure.

48 #48 Lowes | Jimmy johnson, Nascar, Johnson.

A NASCAR team is limited to four cars in each of the NASCAR national series. Teams mostly utilize one manufacturer (Chevrolet, Ford, Toyota) for all of their cars, but have a different car number and crew chief for each driver. Different teams that share the same manufacturer often work together in an alliance.

NASCAR drives into season with 53 official corporate partners

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NASCAR may have fallen down the list of priorities for its advertising dollars, leading to The Home Depot pulling out of the sport. The extra money saved from sponsoring NASCAR allowed them to purchase Interline Brands in 2015, according to Fortune.