Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

The GEICO gecko now has a frenemy. And his name is Will Arnett. The GEICO gecko has been featured in ads for more than 20 years. The long-running ads for the Chevy Chase insurance giant come from the creative minds of Richmond's The Martin Agency.

10 best Geico commercials for a good laugh

• Unspeakable Family (2015)
• Crushed Pottery (2018)
• Scheduling Standoff (2022)
• The Gecko Takes a Stroll (2021)
• Rebel Rene (2022)
• Life in a Victorian Home (2022)
• Open Floor Plan Problem (2022)
• The Gecko Makes a Connection (2021)

Why are GEICO ads so successful? GEICO advertising campaigns are known for using surreal humor and satire, often featuring distinctive characters such as the company's mascot, the GEICO gecko. A common line used by GEICO is "15 minutes could save you 15% or more on car insurance."

In addition to auto insurance, GEICO can help you with: Motorcycle, ATV, RV, and Boat insurance. Homeowners, Renters, Condo, Co-op, and Mobile Home insurance. Personal Umbrella Protection.

GEICO is well known in popular culture for its advertising, having made numerous commercials intended to entertain viewers.

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.

The Martin Agency The Martin Agency and GEICO are credited with pioneering a new way of advertising in the insurance category in the early 1990s, spawning a list of imitators in the category.

We give Geico a rating of 9.1 out of 10.0 and name it the Best for Budget-Conscious Drivers in 2023. The provider ranked sixth overall in our in-depth industry review for the best car insurance companies, sitting right behind State Farm and USAA.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

Low Rates And Great Discounts GEICO's cheap car insurance rates and discounts could save you 15% or more. These are just a few of our car insurance discounts: Multi-car discount. Discount for cars with air bags and other safety features.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.