What the Choxi TV commercial - Cut Out the Middle is about.

Choxi TV Spot "Cut Out the Middle" is an advertisement campaign that showcases the company's innovative approach to online shopping. As the name suggests, Choxi, formerly known as NoMoreRack, encourages customers to cut out the middleman and shop directly with them. The TV spot emphasizes the company's commitment to providing quality products at affordable prices.

In the advertisement, a woman is seen shopping in a crowded department store. Frustrated and feeling overwhelmed by the crowd, she turns to Choxi.com and starts browsing their selection of products. The theme of cutting out the middleman becomes evident as the woman notices that the products on Choxi are significantly cheaper than what she would pay in a traditional brick-and-mortar store.

The spot is accompanied by a catchy jingle that reinforces the message of the ad: "Cut out the middle, Choxi.com." The jingle and the visuals blend seamlessly to create an entertaining and memorable ad.

The Choxi TV spot is effective because it appeals to the modern consumer's desire for convenience and value. It showcases how the online shopping platform can offer the same quality products found in a department store but at a much lower cost. The ad encourages customers to try Choxi's services, promising a hassle-free shopping experience and significant savings.

In conclusion, the Choxi TV spot "Cut Out the Middle" is a well-executed ad campaign that highlights the company's unique approach to online shopping. Not only does it entice customers to try out their services, but it also positions Choxi as a brand that emphasizes value and convenience.

Choxi TV commercial - Cut Out the Middle produced for Choxi was first shown on television on December 8, 2015.