What the Nationwide Insurance TV commercial - Do Things Halfway is about.

Title: Nationwide Insurance TV Spot, 'Do Things Halfway'

Introduction:Nationwide Insurance has always been known for its memorable and engaging television commercials, and one of their most renowned ads is titled 'Do Things Halfway'. This particular TV spot captures the essence of Nationwide's commitment to going above and beyond for their customers. In this article, we will explore the key elements of the commercial, its underlying message, and why it resonates with viewers.

Synopsis:The 'Do Things Halfway' commercial opens with a scene of a young boy riding his bike on a quiet suburban street. The narration begins, emphasizing the importance of performing tasks wholeheartedly. As the boy approaches a house with a 'For Sale' sign, he suddenly stops and looks up to see a man hanging from the eaves, halfway through the process of replacing the gutters. The man glances at the boy, shrugs, and continues his work.

The commercial then transitions to different scenarios, each featuring people doing things halfway - repairing a bicycle, gardening, coaching a little league team, and even playing fetch with a dog. The narrative focuses on individuals who demonstrate the attitude of "just doing enough to get by."

However, the tone changes dramatically when the commercial shifts to showcase a Nationwide Insurance agent helping a customer. The agent is seen diligently working to ensure that the client's needs are fully met, going above and beyond to provide exceptional service. This stark contrast highlights Nationwide's commitment to doing things the right way, without shortcuts or compromises.

The underlying message:Nationwide Insurance's 'Do Things Halfway' TV spot effectively conveys the importance of going above and beyond to satisfy customers' needs. By contrasting individuals who cut corners with the exceptional service provided by Nationwide, the ad encourages viewers to seek out companies that prioritize their customers' well-being above all else.

The commercial challenges viewers to evaluate the quality and dedication they expect from their insurance company. Nationwide aims to differentiate itself by depicting their agents as trustworthy, dependable, and committed professionals who are fully invested in their clients' satisfaction.

Why it resonates:The 'Do Things Halfway' commercial resonates with viewers on multiple levels. Firstly, it taps into the universally relatable concept of wanting service providers who give their all and exceed expectations. It prompts viewers to question whether they are settling for mediocrity or if they deserve better, implying that Nationwide is the answer to the latter.

Additionally, the juxtaposition of people doing things halfway with Nationwide's unwavering commitment to exceptional service creates a sense of urgency. The commercial urges viewers not to settle for anything less than what they truly deserve, pushing them to reconsider their current insurance provider and switch to Nationwide.

Conclusion:Nationwide's 'Do Things Halfway' TV spot is a powerful reminder that exceptional customer service should never be compromised. By showcasing individuals who take shortcuts alongside Nationwide Insurance agents who prioritize exceeding expectations, the commercial creates a thought-provoking and relatable contrast.

Not only does this commercial resonate with viewers, but it also showcases Nationwide's commitment to going the extra mile for their customers, ultimately positioning them as a trusted insurance provider. The 'Do Things Halfway' ad effectively conveys Nationwide's core values and leaves a lasting impression on its audience.

Nationwide Insurance TV commercial - Do Things Halfway produced for Nationwide Insurance was first shown on television on January 5, 2013.