Sign up to track 1,009 nationally aired TV ad campaigns for Target. In the past 30 days, Target has had 8,669 airings and earned an airing rank of #70 with a spend ranking of #31 as compared to all other advertisers.

Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades, because they're thought to have less brand loyalty and more disposable income. ...

To understand the terms of this article, we define what a TV target is: it is the complete audience which includes all the people who have been exposed to television, this audience is then broken down into TV targets (15+ years, 25-49 years, CSP+, etc.).

Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.

Key Takeaways. A target audience is a group of people identified as likely customers of a business. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. Defining a target audience helps create more efficient marketing messages.

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They're used for having a list of relevant people that you can send your press release or story. PR media lists are usually targeted and include media contacts from a specific location and/or industry. Some are more broad, such as a national media list with contacts from all over the US.

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

The buyer target: determined by consumers' buying habits. The attitudinal target: based on consumers' lifestyle habits. The geotargeting target: defined by the geographical location of the audience. The "custom" target: which includes the buyers of competitors.

While Walmart customers span a variety of age groups, Target's appeal is most strongly concentrated among those from ages 25-44.

A target audience is a group of people defined by certain demographics and behavior. Often, businesses use what they know about their target audience to create user personas. These personas guide their decisions on marketing campaigns.

Target is notable for its focus on upscale, trend-forward merchandise at lower costs. Its stores typically sell general merchandise - including clothing, household goods, electronics, toys, and more - as well as groceries. Its name and logo refer to the center of a shooting target, and its canine mascot is named Bullseye.