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What the One Reverse Mortgage TV commercial - Third Pillar is about.

The One Reverse Mortgage TV spot, 'Third Pillar,' is an advertisement aimed at senior citizens who are retired and looking for a way to fund their lifestyle. The commercial begins with an image of an older couple walking hand in hand through their home. As the narrator begins to speak, words like "independence," "control," and "freedom" flash across the screen.

The narrator then introduces the concept of a "third pillar" of retirement income. Traditionally, the first and second pillars were Social Security and personal savings, but this third pillar is a reverse mortgage. The commercial claims that a reverse mortgage from One Reverse Mortgage can offer retirees a reliable source of income that can help alleviate financial stress and allow them to enjoy their golden years.

The spot goes on to explain the benefits of a reverse mortgage, such as no monthly mortgage payments, tax-free loan proceeds, and the ability to stay in your home. The older couple is shown enjoying their retirement in various ways, such as traveling and gardening, while still living in their home. The commercial ends by encouraging viewers to call One Reverse Mortgage for more information about how a reverse mortgage can benefit them.

Overall, the 'Third Pillar' TV spot presents a positive and proactive message to senior citizens about their financial options during retirement. It highlights the importance of planning ahead and taking advantage of all available resources to support a fulfilling retirement lifestyle.

One Reverse Mortgage TV commercial - Third Pillar produced for One Reverse Mortgage was first shown on television on March 6, 2018.

Frequently Asked Questions about one reverse mortgage tv spot, 'third pillar'

Tom Selleck If you watch TV at all, you have probably seen a commercial featuring Tom Selleck talking about reverse mortgages. No matter what he is saying, there is something about his voice and direct gaze that really does pull you in.

In a lawsuit filed late last week in the U.S. District Court of California's Central District, the CFPB alleged that Irvine, California-based American Advisors Group (AAG) sent borrowers deceptive and inflated home estimates in direct mailers to convince consumers to take out a reverse mortgage.

Starting business as a division of the One Mortgage Network in 2001, One Reverse Mortgage became a part of Quicken Loans in early 2008 when that company purchased One Mortgage Network.

A big downside to reverse mortgages is the loss of home equity. Because you're not paying down your reverse mortgage balance, you'll make less profit when you sell, or limit your borrowing power if you need a new loan. You'll pay high upfront fees.

On June 1, 2016, American Advisors Group (AAG), announced Emmy and Golden Globe award-winning actor Tom Selleck as its national spokesperson.

WASHINGTON, D.C. – The Consumer Financial Protection Bureau (CFPB) today filed a complaint and proposed consent order alleging that American Advisors Group (AAG) used inflated and deceptive home estimates to lure consumers into taking out reverse mortgages.

Specifically, the CFPB alleges that AAG: Deceptively inflated home values: In marketing their reverse mortgage products, AAG provided consumers with inflated estimates of home values to entice them to enter into negotiations to open a reverse mortgage.

Reverse mortgages have a 3-day period directly after you close on your loan in which you can cancel the transaction with no penalty. This is known as the right of rescission and it allows you to change your mind should you have buyer's remorse right after you sign the closing documents.

According to a statement provided to HousingWire, One Reverse Mortgage will cease originating new reverse mortgages and all of the company's employees will move to Rocket Mortgage. The company said the decision comes as the result of both the growth of Rocket Mortgage and “shifting demand” for reverse mortgages.

Reverse mortgages can be expensive, compared to other types of loans. They can also put the borrower at risk of foreclosure and losing their home in certain cases. A spouse who qualifies may be able to remain in the home if their spouse dies or moves into a nursing home.

If you're a homeowner age 62 or older, a reverse mortgage can help you obtain tax-free income based on the equity in your home. A reverse mortgage might give you more flexibility in retirement and allow you to stay in your home.

Reverse Mortgage Loan Rates

Updated: April 12, 2023HECM Fixed RateHECM Adjustable Rate (Annual)
Current Rates6.18% - 6.99%6.34% - 7.09%
APR7.94% - 8.48%*N/A
IndexN/A4.34%
MarginN/A2.00 - 2.75

Videos

Watch One Reverse Mortgage TV Commercial, 'Third Pillar'

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Advertisers

Advertisers of the One Reverse Mortgage TV Spot, 'Third Pillar'

One Reverse Mortgage TV commercial - Third Pillar
One Reverse Mortgage

One Reverse Mortgage is a mortgage lending company that specializes in reverse mortgages. A reverse mortgage is a type of loan that allows homeowners to convert a portion of their home equity into cas...

Agenices

Agenices of the One Reverse Mortgage TV Spot, 'Third Pillar'

One Reverse Mortgage TV commercial - Third Pillar
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

One Reverse Mortgage Lighted Magnifier
TV commercials

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