What the Healthcare.gov TV commercial - Fútbol is about.

The Healthcare.gov TV spot, 'Fútbol' is an advertisement that features several Hispanic families gathered together to watch a soccer game. As the game progresses, the attention turns to a man named Juan, who reiterates the importance of enrolling in healthcare.

The commercial focuses on making healthcare more accessible to the Hispanic community, an initiative that was pushed forward as part of the Affordable Care Act. Juan encourages viewers to take advantage of the open enrollment period, which is the timeframe in which individuals can sign up for healthcare coverage through the Affordable Care Act.

The ad primarily targets Spanish-speaking populations living in the United States, as the healthcare enrollment process can be overwhelming, particularly for those who do not speak English. Through the use of relatable characters, the commercial aims to simplify the enrollment process and make it more accessible to all.

Throughout the ad, Juan stresses the importance of not waiting until the last minute to enroll in healthcare, as doing so can result in a penalty. This message is conveyed in a relatable and humorous manner, making the content both informative and enjoyable.

Overall, the 'Fútbol' Healthcare.gov TV spot effectively communicates the importance of healthcare enrollment to Spanish-speaking communities in the United States. By appealing to shared cultural traditions and concerns, the commercial helps to make the healthcare enrollment process more approachable and accessible.

Healthcare.gov TV commercial - Fútbol produced for HealthCare.gov was first shown on television on November 21, 2021.