Powerade calls on college athletes to rep brand following Ja Morant debacle. By Jon Springer. Published on August 24, 2023. Malaki Starks, University of Southern California wide receiver, is featured in Powerade's new ad.

Gatorade takes the largest share of the US sports drinks category at 67.7%, followed by Powerade at 13.7% and BodyArmor at 9.3% (Euromonitor figures for 2020).

Most Influential Powerade Sponsored Athletes on Social

• Damian Lillard | NBA.
• Ali Krieger | NWSL & USWNT.
• Jamal Crawford | NBA.
• Steven Adams | NBA.
• Kevin Pillar | MLB.
• Ron Capps | Racing. Twitter Following: 106,000.
• Alex Laughlin | Racing. Instagram Following: 57,000.
• Asia Durr | WNBA. Instagram Following: 34,000.

ELECTROLYTES. POWERADE ION4 contains four electrolytes – Sodium, Potassium, Calcium and Magnesium – lost in sweat. Sodium and Potassium help you to retain fluid so you stay hydrated, as well as maintaining your blood volume, sweat rate and muscle blood flow. Without these electrolytes, your urinary output increases (ie ...

Powerade has more vitamins than Gatorade On the other hand, Powerade packs more micronutrients, including magnesium, niacin, and vitamins B6 and B12, which play important roles in your body.

1. What is Powerade's recent marketing strategy involving college athletes? Powerade has turned to college athletes as brand ambassadors to enhance their marketing efforts. By partnering with prominent college football programs, Powerade aims to connect with its target audience and boost sales.

Here are the top Powerade athletes in terms of social following:

1. Alex Morgan | Women's Super League & USWNT. Instagram Following: 9.2 million.
2. Damian Lillard | NBA.
3. Ali Krieger | NWSL & USWNT.
4. Jamal Crawford | NBA.
5. Steven Adams | NBA.
6. Kevin Pillar | MLB.
7. Ron Capps | Racing.
8. Alex Laughlin | Racing.

It is the high sodium levels in sports drinks, such as Gatorade and Powerade, on top of one's daily eating routine that can cause sodium levels to spike. Over consumption of sodium can have serious health implications such as heart attack, heart disease, kidney damage and high blood pressure.

Although Gatorade and Powerade can help you stay hydrated, it's best to drink them only when needed. If you are not exercising for at least one hour, water is the best bet for staying hydrated. Electrolytes come from natural sources without added sugar and dyes.

Developed with sports scientists, Powerade Berry & Tropical is a still, isotonic sports drink that helps support effective hydration and carbohydrates for replenishing the energy and fluids that your body loses during exercise.

As a recovery beverage when you're sweating and working out, Powerade is an excellent option. However, comments from users regarding the high sugar content, added food dye, and overly sugary and salty taste shouldn't be overlooked; this product isn't for everyone.

An advertising strategy is the sum total of a company's outreach efforts to build brand awareness and drive sales; these goals can include introducing new products, priming sales conversion rates, gaining social media subscribers, accessing a target market, and engaging existing customers.