Lowe's on X: "Get the job done for less. Lowe's knows savings. Lowe's knows Pros." / X.

History. The first Lowe's store, North Wilkesboro Hardware, opened in North Wilkesboro, North Carolina, in 1921 by Lucius Smith Lowe. After Lowe died in 1940, the business was inherited by his daughter, Ruth Buchan, who sold the company to her brother, James Lowe, that same year.

Lowe's stores have a markedly different appearance. Employing a blue-and-white color scheme, they often feature more elaborate floor displays or themed products such as patio sets or holiday decor items. Lowe's has the reputation of being less intimidating for first-time home improvement customers.

We're guided by our mission: Together, deliver the right home improvement products, with the best service and value, across every channel and community we serve.

The Lowe's story began in North Carolina when Wilkes County farmer L.S. Lowe decided to start his own store, opening Lowe's North Wilkesboro Hardware in 1921.

The target audience of Lowe's are between the ages of 24-36, usually, people with higher income as they can afford to avail of Lowe's house consulting and installation services. The company has positioned itself quite effectively in the hearts of its target audience by introducing do-it-yourself (DIY) products.

(/loʊz/) is an American retail company specializing in home improvement. Headquartered in Mooresville, North Carolina, the company operates a chain of retail stores in the United States. As of Oct. 28, 2022, Lowe's and its related businesses operated 2,181 home improvement and hardware stores in North America.

Lowe's Total Home Strategy provides a full complement of products and services for Pros and Consumers alike, enabling a Total Home solution for every need in the home. Foundational to this strategy is providing customers one of the world's most customer-centric, omnichannel retail experiences.

The Lowe's story began in North Carolina when H. Carl Buchan, part owner of the North Wilkesboro Hardware Company, envisioned creating a chain of hardware stores. At the time, Lowe's was a typical, small-town hardware store selling everything from overalls to wash tubs, work boots and even horse collars.

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

A target audience is a group of people defined by certain demographics and behavior. Often, businesses use what they know about their target audience to create user personas. These personas guide their decisions on marketing campaigns.

The Lowe's strategy is rooted in serving our customers. We're guided by our mission: Together, deliver the right home improvement products, with the best service and value, across every channel and community we serve.