Thus, through highlighting underdogs in the “Rule Yourself” campaign, UA desires to inspire everyday people to stay humble and hungry for success by providing the necessary tools - apparel, footwear, and equipment - required to persevere and push through a difficult workout.

The nine-time NBA All-Star first signed with Under Armour in 2013 in a deal worth about $4 million per year. His current contract with Under Armour is worth $215 million and includes an equity stake in the company. Over the course of their partnership, Curry and Under Armour have launched 10 signature shoes together.

The Only Way Is Through You're More Than Your Successes. You're More Than Your Failures. You Are The Work. <br> Introducing Under Armour's 2020 Global Brand Platform - The Only Way Is Through.

The shoe and apparel company weren't willing to let him enter endorsement free agency, so Under Armour decided, “We must protect this house!” and signed Curry to the athletic wear equivalent of a supermax contract.

Under Armour was founded with a mission: to make all athletes better through passion, design, and the relentless pursuit of innovation.

Under Armour, Inc.'s UAA focus on strengthening its brands through enhanced customer connections, effective innovations, better price points and a loyalty program should help it to stand firmly in the challenging operating market.

About Curry Brand A partnership between Stephen Curry and Under Armour, Curry Brand is a purpose-led performance brand with a mission to ensure every young person has equitable access to sport, providing solutions that positively impact youth sports in under-resourced communities.

Curry joined the UA team back in 2013 after Nike lost the four-time NBA champion for a number of reasons. He signed with Under Armour for close to $4 million per year. Since then, that number has skyrocketed to around $20 million annually and continues to shoot for the stars.

Under Armour believes that the power of sport can unite, inspire, and change the world. We are on a mission to empower the voices of our underrepresented athletes, teammates, and communities in our ongoing effort to Stand for Equality.

MISSION STATEMENT Under Armour's mission is TO MAKE ALL ATHLETES BETTER THROUGH PASSION, DESIGN AND THE RELENTLESS PURSUIT OF INNOVATION.

One of the representatives from Nike ended up calling Curry "Steph-on" instead of "Stephen" during an all-important pitch in 2013, and that cost the brand an athlete who would undoubtedly boost their sales given his meteoric rise in the NBA at that time.

The $75 million stock compensation will vest in two installments planned for 2029 and 2032. Curry earned $48 million this season as the NBA's highest-salaried player as part of his Warriors contract that will pay him about $165 million through the 2025-26 season.