What the Choice Hotels TV commercial - Stay or Go? is about.

Int. Hotel Room - Day

The room is filled with the warm glow of the morning sun. A man in his early 30s stands by the window, gazing out at the city below. He's dressed in a crisp suit, holding a cup of coffee in his hand. The TV is on in the background, tuned to a news channel, but he pays no attention to it.

As the camera pans to the TV, a catchy tune starts playing - The Clash's iconic song, "Should I Stay or Should I Go." The man turns his head towards the television, intrigued by the familiar tune. He takes a sip of his coffee, contemplating his decision.

Cut to a montage of scenes, showing snippets of different Choice Hotels properties around the world. Each frame depicts people enjoying their stay - families playing in the pool, business travelers networking in the lobby, and couples sharing a romantic dinner in an elegant restaurant.

The song continues to play in the background, perfectly complementing the fast-paced montage. The lyrics, "Should I stay or should I go now?" resonate with the man's internal conflict. He's torn between the comfort of staying in his current city and exploring new horizons.

In one scene, the man is seen scrolling through photos on his phone, reminiscing about past adventures. The images showcase breathtaking landscapes, cultural landmarks, and memorable experiences. The montage highlights the exhilaration and joy that travel can bring.

As the song reaches its climax, the man decides to take a leap of faith. He walks away from the window, grabs his suitcase, and heads towards the hotel door. The camera follows him as he confidently strides down the hallway, ready to embark on a new journey.

The final shot shows the man entering the Choice Hotels lobby, where he's greeted with a warm smile by the front desk staff. The tagline appears on the screen - "Choice Hotels: Your Home Away from Home."

The TV spot ends with the unmistakable sound of The Clash's final chord, leaving the viewers inspired to make their own choices and embrace the adventure that lies ahead.

Fade out.

Choice Hotels TV commercial - Stay or Go? produced for Choice Hotels was first shown on television on May 3, 2015.