What the Toyota Prius TV commercial - To the Top is about.

The Toyota Prius TV spot "To the Top" features Olympic gold medalist Chloe Kim and focuses on the car's ability to take its driver to new heights, quite literally. The commercial starts off with Kim driving a Prius along a picturesque road, when suddenly she spots a snow-covered mountain in the distance. Her competitive spirit kicks in and she decides to take on the challenge of climbing to the peak of the mountain.

As she begins her ascent, we see her driving the Prius through rugged terrain, navigating challenging turns and twists. The car's hybrid technology and all-wheel drive system are put to the test as it powers Kim up the mountain. And as she approaches the summit, we see her leap out of the car and onto her snowboard, ready to take on the days' fierce snowboarding challenge.

The commercial showcases the Prius as the perfect car for anyone who is looking for something nimble, eco-friendly, and useful for taking on outdoor adventures. Kim's personal story and achievements, as well as her competitive nature, make her the perfect spokesperson for the brand. Her incredible drive and determination are mirrored by the Prius' reliable performance and ability to handle tough environments.

In conclusion, "To the Top" is a powerful commercial that showcases both the capabilities of the Toyota Prius and the determination of an Olympic athlete. It inspires viewers to dream big and go after their goals, while also providing concrete reasons why the Prius is the perfect car for those who seek adventure and eco-friendliness.

Toyota Prius TV commercial - To the Top produced for Toyota was first shown on television on September 3, 2019.