Powerade calls on college athletes to rep brand following Ja Morant debacle. By Jon Springer. Published on August 24, 2023. Malaki Starks, University of Southern California wide receiver, is featured in Powerade's new ad.

Gatorade takes the largest share of the US sports drinks category at 67.7%, followed by Powerade at 13.7% and BodyArmor at 9.3% (Euromonitor figures for 2020).

ATLANTA, Ga. - POWERADE announced basketball superstar Ja Morant as the brand's newest athlete partner – the first athlete partnership for POWERADE in more than five years. As the face of newly rebranded POWERADE, Morant stars in the brand's latest national marketing campaign and television spot, “What 50% More Means.”

POWERADE ION4 contains four electrolytes – Sodium, Potassium, Calcium and Magnesium – lost in sweat. Sodium and Potassium help you to retain fluid so you stay hydrated, as well as maintaining your blood volume, sweat rate and muscle blood flow. Without these electrolytes, your urinary output increases (ie.

Powerade has more vitamins than Gatorade On the other hand, Powerade packs more micronutrients, including magnesium, niacin, and vitamins B6 and B12, which play important roles in your body.

Powerade is a brand of The Coca‑Cola Company, one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978.

Powerade

Gatorade dominates the U.S. sports drink category, holding a 72.1% market share of retail sales, according to Euromonitor. Coke's Powerade falls in a distant second, with a 16.1% share. “The whole entire market is determined by the performance of those two brands,” Jarzabek said.

Powerade beverage products include a variety of flavors and calorie contents. While Powerade is effective and replaces lost nutrients during exercise, it also contains high levels of sodium and sugar that are detrimental in excess.

Powerade was created by the Coca-Cola Company and first released in 1987. The company developed the soft drink as an alternative to sports drinks, which were becoming more and more popular. Powerade was originally marketed to athletes, who needed a drink that would keep them hydrated during strenuous workouts.

The top Business of FIFA sponsors are Vivo, Wanda, Qatar Airways, Adidas, Coca-Cola, Visa, Hyundai Kia, McDonald, and others. Vivo tops the list in terms of sponsorship deal value.