What the Pharmaceutical Research and Manufacturers of America (PhRMA) TV commercial - Cooper’s Hope is about.

PhRMA, the Pharmaceutical Research and Manufacturers of America, released a TV spot called “Cooper’s Hope.” The commercial features a young boy named Cooper who suffers from a rare genetic disease called Cystinosis. The disease causes the buildup of an amino acid in the body, which leads to damage in vital organs such as the kidneys, eyes, and liver.

The commercial showcases the groundbreaking research and development done by pharmaceutical companies to find a cure for rare diseases like Cystinosis. The ad also emphasizes the power of hope in finding a cure and highlights how people affected by rare diseases can lead normal lives with cutting-edge treatments and medications.

The TV spot is part of PhRMA's larger campaign, "Driving Innovation to Fight Rare Disease," which aims to raise awareness about the life-changing impact of pharmaceutical research. It brings attention to the challenges faced by individuals and families affected by rare diseases and the importance of continued efforts in finding better treatments and ultimately, a cure.

Overall, “Cooper's Hope” is a powerful and emotional reminder of the benefits of investing in research. It sends the message that pharmaceutical companies are not just developing drugs – they are creating hope for millions of people around the world.

Pharmaceutical Research and Manufacturers of America (PhRMA) TV commercial - Cooper’s Hope produced for Pharmaceutical Research and Manufacturers of America (PhRMA) was first shown on television on February 24, 2022.