What the Activision Publishing, Inc. TV commercial - Skylanders Swap Force is about.

Activision Publishing, Inc. is a leading video game publisher that has recently released a TV spot for their latest game, 'Skylanders Swap Force.' This game is the third installment in the Skylanders series, and it features a new gameplay mechanic never seen before in the franchise - the ability to swap the top and bottom halves of different Skylanders figurines to create hybrid characters with unique skills and appearance.

The TV spot is a colorful and action-packed showcase of the game's new features. It opens with a group of Skylanders racing down a city street, zipping past cars and pedestrians, and dodging obstacles like falling debris and laser beams. The camera then cuts to a shot of two Skylanders battling a giant robot in a futuristic laboratory. The robot fires missiles and shoots lasers at the Skylanders, but they're able to dodge and counterattack with their unique abilities.

One of the Skylanders then pulls off its top half and swaps it with the other one, creating a hybrid character with the top half of one Skylander and the bottom half of another. The new character uses its combined abilities to defeat the robot and escape the lab, jumping on a magical portal that transports them to a fantastical world filled with floating islands, rainbow bridges, and friendly creatures.

The TV spot ends with a call to action for viewers to join the adventure and become a Swap Force themselves. The graphics are bright and cartoony, accompanied by upbeat music and sound effects. The overall tone is playful and adventurous, perfectly matching the game's target audience of kids and families.

In conclusion, Activision Publishing, Inc.'s TV spot for 'Skylanders Swap Force' is an exciting showcase of the game's new gameplay mechanic and vibrant world. It's a great example of how to promote a video game through TV advertising, highlighting the game's key features and targeting the right audience with engaging visuals and messaging.

Activision Publishing, Inc. TV commercial - Skylanders Swap Force produced for Activision Publishing, Inc. was first shown on television on September 22, 2013.