In October 2018, two former NHL players - Ryan Whitney and Paul Bissonnette - did an ad read for their insanely popular Barstool Sports hockey podcast, Spittin' Chiclets. The podcast's featured sponsor, New Amsterdam Vodka, gave the pair a simple prompt: “How do you drink your vodka?”

New Amsterdam Vodka , and across social platforms like Twitter through the end of the NHL season. Out-of-home ads will run in key markets (NHL).

The Origin Story It all began with a bottle of New Amsterdam Vodka, some pink lemonade and a podcast. When Spittin' Chiclets hosts and hockey icons Paul Bissonnette and Ryan Whitney started mixing drinks, they ended up making magic: the original Pink Whitney cocktail.

New Amsterdam, Market Watch reports, sold 6.1 million cases in 2020, and Pink Whitney sales accounted for about 13% of that number. The growth doesn't stop there - in 2021; Fox Business proclaimed Pink Whitney the best-selling flavored vodka in all of North America.

Mark John Douglas Messier OC (/ˈmɛsieɪ/; born January 18, 1961) is a Canadian former professional ice hockey centre. His playing career in the National Hockey League (NHL) lasted 25 years (1979–2004) with the Edmonton Oilers, New York Rangers and Vancouver Canucks.

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Pink Whitney has an alcohol content of 30% Alcohol By Volume (ABV). This means that 1.5 ounce of the beverage contains 0.45 ounces of pure alcohol. It should be noted that most vodkas are between 35% and 50% ABV, so Pink Whitney falls right in line with other top brands when it comes to its alcohol content.

The Spittin' Chiclets crew has taken over New Amsterdam® Vodka to create a spirit inspired by Ryan Whitney's favorite drink: a mix of award-winning New Amsterdam® Vodka and refreshing pink lemonade. The result is an exceptionally smooth, great-tasting pink lemonade flavored vodka that's "not a big deal."

Pink Whitney contains 30% ABV (60 proof), making it less strong than original New Amsterdam vodka. This strength is suitable for celebrations or game-day sipping.

Barstool Sports and New Amsterdam then got to work collaborating on the product idea and launched the “Pink Whitney” label, which is now available nationally for a suggested retail price of $14.99 for a 750ml bottle and is suggested to drink straight up, on the rocks or mixed with a splash of club soda.