History. The Athletic was founded by Alex Mather and Adam Hansmann, former coworkers at subscription-based fitness company Strava, with the mission of producing "smarter coverage for die-hard fans." The company was built as an alternative to the struggling ad-supported models.

Local expertise and league-wide perspective The Athletic has every major league covered by award-winning talent, spanning the NFL, NBA, WNBA, NHL, MLB, MLS, NWSL, PGA, NCAA Football, NCAA Men's College Basketball, NCAA Women's College Basketball, EPL, Champions League and much more.

In January 2022, The New York Times bought The Athletic for $550 million.

The New York Times recently acquired The Athletic, a subscription-based sports service providing in-depth local and national sports coverage. New York Times All Access and Home Delivery subscribers can enjoy access to everything The Times has to offer - which now includes The Athletic's award-winning sports journalism.

The word "athletic" is derived from the Ancient Greek: άθλος (athlos) meaning "contest." Athletic sports became organized in the late 19th century with the formation of organizations such as the Amateur Athletic Union in the United States and the Union des Sociétés Françaises de Sports Athlétiques in France.

Sports marketing first took root in the form of product endorsements. As early as the 1870s, famous athletes were used to promote products, with baseball players endorsing tobacco products on trading cards. As the 20th century approached, the concept of sports sponsorship emerged.

Boxing. The Sweet Science. That's the sport that demands the most from the athletes who compete in it. It's harder than football, harder than baseball, harder than basketball, harder than hockey or soccer or cycling or skiing or fishing or billiards or any other of the 60 sports we rated.

In its most general definition, sports need to fill three requirements: physical exertion or skill, competition between players or teams and a defined set of rules that the competition has to follow. However, personal interpretations may differ from the standard definition.

An athlete brand is the communication of an athletes uniqueness: their story, their style, their interests and beliefs, their behaviours and values, and of course, their athletic pursuits and activities!

Athlete branding is the process of building a brand around a professional athlete. It involves creating a unique image and identity that sets the athlete apart from others in their field.

Athleticism is a blend of both skill and talent. Some elements, like speed and agility, may be innate to an individual, qualifying as talent. However, skills such as endurance, coordination, and strength often require deliberate training and practice to develop and improve.

Through a personalized experience built around the teams, clubs and leagues that fans follow, The Athletic delivers unrivaled content across a range of formats that helps subscribers catch up, go deep and join the conversation on the most important happenings in sports.