In October 2018, two former NHL players - Ryan Whitney and Paul Bissonnette - did an ad read for their insanely popular Barstool Sports hockey podcast, Spittin' Chiclets. The podcast's featured sponsor, New Amsterdam Vodka, gave the pair a simple prompt: “How do you drink your vodka?”

E. & J. Gallo Winery New Amsterdam is a registered trademark of E. & J. Gallo Winery.

New Amsterdam is a vodka and gin brand conjured up by E&J Gallo, a mega-umbrella winery and distributor based out of Modesto, Calif. Gallo was founded in 1933 with run-of-the-mill ambitions but today has a multitude of brands underneath it.

With mass distribution across America, the company knows how to get products to market. After moving 15m+ bottles in less than 2 years - which we estimate brought in gross sales of $100m+ - Pink Whitney is now the fastest-growing flavored vodka brand on the market.

BioSteel BioSteel is the Official Sports Drink of the NHL (CNW Group/BioSteel Sports Nutrition Inc.)

But the most popular vodkas in the U.S. – including Smirnoff, Ciroc, Tito's, Absolut, Svedka, Grey Goose, SKYY and New Amsterdam – are not made in Russia. They are made in Sweden, France, the U.K. and the U.S.

Effen Vodka has some pretty prominent support. (Yep, here it comes). 50 Cent himself is a stakeholder in Effen Vodka.

Vijay Kapoor recovered from the illness momentarily, but sent in his resignation as a result of his health crisis. It seems that Anupam Kher's personal life scare meant that there was no chance of a Vijay Kapoor revival either; at the end of season 3 episode "Essential Workers," Kapoor succumbed to COVID complications.

4 out of 5 stars. Great quality liquor for the price, good variety of size, and a pretty smooth flavor. I typically stick with regular and add in flavor with mixers but the brand also has a good selection of flavored vodkas as well. It also seems to be available just about everywhere.

Pink Whitney contains 30% ABV (60 proof), making it less strong than original New Amsterdam vodka.

Pink Whitney has an alcohol content of 30% Alcohol By Volume (ABV). This means that 1.5 ounce of the beverage contains 0.45 ounces of pure alcohol. It should be noted that most vodkas are between 35% and 50% ABV, so Pink Whitney falls right in line with other top brands when it comes to its alcohol content.

The biggest drinkers in the NHL are Toronto Maple Leafs fans - consuming 3.9 beers per game. They also spend the most per game, $58.50 on average.