What the Yokohama TV commercial - The Original Safety Feature is about.

Title: Yokohama TV Spot - 'The Original Safety Feature'

Introduction:In a world driven by innovation and technology, Yokohama introduces a TV spot that takes us on a captivating journey through time. Set against the backdrop of Yokohama's legacy and commitment to safety, the commercial highlights the brand's revolutionary contributions to the automotive industry. Aptly titled 'The Original Safety Feature,' this TV spot weaves together the past, present, and future, showcasing why Yokohama stands as a beacon of trust for drivers worldwide.

Scene 1: The Birth of a Tire RevolutionThe commercial opens with a black and white depiction of a bustling Yokohama factory. We witness the tire-making process from start to finish, showcasing the meticulous craftsmanship and attention to detail that has always been synonymous with Yokohama. The voiceover narrates the brand's origin story, emphasizing their commitment to safety since its inception.

Scene 2: Evolution of SafetyThe scene transitions to a series of vintage cars driving on various terrains - winding mountain roads, bustling city streets, and rain-drenched highways. The cars navigate through challenging conditions, highlighting Yokohama's commitment to creating reliable tires that keep drivers safe regardless of the environment.

Scene 3: The Tire that Defies GravityIn a mesmerizing display, the TV spot showcases a futuristic concept car fitted with Yokohama tires. The car defies gravity, hovering effortlessly through a city skyline. This metaphorical representation symbolizes Yokohama's strive to push boundaries, constantly innovating to provide the best safety features for futuristic vehicles.

Scene 4: Testimonials from Real DriversThe screen transitions to colorful interviews with real drivers who share their experiences with Yokohama tires. Drivers of various ages and backgrounds express their confidence in Yokohama's safety features, recounting instances where the tires saved them from potential accidents. These testimonials serve as a powerful reminder that Yokohama's commitment to safety has a tangible impact on people's lives.

Scene 5: Uniting the Past, Present, and FutureThe commercial concludes with a panoramic view of the Yokohama factory, now modern and bustling with cutting-edge technology. The voiceover reinforces Yokohama's commitment to creating innovative tire solutions that keep people safe on the road. As the visuals fade, the tagline appears on the screen: "Yokohama Tires - The Original Safety Feature."

Conclusion:The Yokohama TV spot, 'The Original Safety Feature,' takes viewers on an immersive journey through the brand's rich history and its dedication to safety. From its humble beginnings to its future-forward approach, Yokohama has always strived to create tires that provide optimum safety for drivers worldwide. Through the masterful storytelling and captivating visuals of this commercial, Yokohama successfully communicates its commitment to innovation, excellence, and protection on the road.

Yokohama TV commercial - The Original Safety Feature produced for Yokohama was first shown on television on June 4, 2015.