What the Motorola Moto X TV commercial - Lazy Phone: Play is about.

In the Motorola Moto X TV spot titled 'Lazy Phone: Play', the company introduces its new smartphone that can be controlled by voice commands. The ad features a man sitting on a couch, lazily controlling his phone with just his voice. He asks his phone to play a popular song, and it begins playing seamlessly.

The commercial does an excellent job of demonstrating how Motorola's unique and innovative technology can transform the way users interact with their smartphones. By showcasing the phone's ability to easily play music, the ad emphasizes how easy it is for users to control their phones with just their voice, even when they are too lazy to do so physically.

The focus on the user's behavior is what makes it truly engaging. Rather than simply showcasing the phone's features, the ad is relatable, making viewers imagine how much easier their lives could be with the new Motorola Moto X smartphone – one that is always ready to take their voice commands.

In summary, the Motorola Moto X TV Spot 'Lazy Phone: Play' is a clever and engaging commercial that demonstrates how the new smartphone can make life more convenient for those who use it. It is an excellent example of how advertisers can use humor and relatable scenarios to showcase product features that will resonate with their audience.

Motorola Moto X TV commercial - Lazy Phone: Play produced for Motorola was first shown on television on September 11, 2013.