About 'When You Drive, Never Drink': With Nico Rosberg and Sir Jackie Stewart as its ambassadors, the campaign is delivered to a global audience though F1® circuit branding, TV commercials, digital activations, live fan experiences and events, dedicated PR initiatives, and packaging/point-of-sale activations.

driver Max Verstappen F1 is growing in popularity worldwide - especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into that enthusiasm by making Verstappen the face of its new responsible drinking campaign.

actor Paul Rudd The Heineken 0.0 Non-Alcoholic Beer Super Bowl Commercial The commercial is in partnership with Marvel Studios, featuring Ant-Man played by actor Paul Rudd to co-promote the release of the new movie Quantumania, along with the non-alcoholic beer.

Refreshes the Parts Other Beers Cannot Reach – Creative Review.

Heineken has had a star logo on its beer for most of the years since it was first brewed in the second half of the 19th century, changing to a red one in the 1930s. The star is thought to represent a brewers symbol or the various stages of the brewing process.

While in hospital he was given the last rites, but he survived. Lauda suffered extensive scarring from the burns to his head, losing most of his right ear as well as the hair on the right side of his head, his eyebrows, and his eyelids.

actor Jonathan Goldsmith In real life, the iconic beer pitchman was played by actor Jonathan Goldsmith.

As stated on its label, Heineken® 0.0 has an alcohol by volume of 0.0% and is classified as alcohol free per the Alcohol and Tobacco Tax and Trade Bureau (TTB).

Heineken® 0.0 is a refreshing non-alcoholic lager, brewed with a unique recipe for a distinct balanced taste, which now allows you to enjoy a Heineken® beer at any time of day. At Heineken®, we believe any beer carrying our name should reward the drinker and help them enjoy the moment.

Thoughts on the matter: “Whoever drinks beer, he is quick to sleep; whoever sleeps long, does not sin; whoever does not sin, enters Heaven! Thus, let us drink beer!”

The story of HEINEKEN really began on February 15, 1864, when Gerard Adriaan Heineken took over the Haystack brewery in Amsterdam. Just 22 years old, Gerard had little brewing experience, but he had plenty of courage, self-confidence and entrepreneurial spirit. He knew that to succeed he would need to take a big risk.

The five point star and the black horizontal bar with curled up edges dominates the label. Over the years, the names of prizes won by Heineken have been added to the label: a gold medal in 1875, the 'diplome d'honneur' in Amsterdam in 1883, followed by the 'grand prix' in Paris in 1889.