Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

Integrated Marketing Communications: Coca-Cola employs diverse marketing channels to reach its target audience. The company utilizes television commercials, print advertisements, outdoor billboards, digital marketing, social media, and sponsorships of major events and sports to maximize brand exposure.

Coca- Cola is willing to make identify its product with happiness so it transmits feelings to ease that association with the brand even with a low tone, which is normally related with seriousness. This is achieved by the combination of other different elements such as visual ones.

Our very first ad was published in the Atlanta Journal newspaper on May 29, 1886, a few short weeks after the drink was first served in Jacobs' Pharmacy. The ad featured one of our longest-running slogans: “Delicious and Refreshing.”

Coca-Cola's Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit.

Much of Coca-Cola's advertising success comes from the way they present their brand. Instead of focusing on the actual product, they emphasize the feeling and camaraderie of making the brand part of one's identity.

I'd Like to Buy the World a Coke (1971) And creating one of the most famous commercials ever. The ad centers around the now iconic soundtrack, “I'd like to buy the world a Coke”, sung on a hilltop in Italy by a group of people from every corner of the world.

Your ads will stand out when you identify a unique tone and use it across all channels. People are more likely to listen to what you have to say in your ads if they can relate to your brand. The tone of your ads can be a lot of different things: friendly, informative, funny, insightful, motivational, etc.

Describe the tone and mood of each ad. Tone is the text's attitude toward its subject; mood is the feeling that the text creates in the reader.

"I'd Like to Buy the World a Coke" was released in the U.S. in July 1971 and immediately struck a responsive chord. The Coca-Cola Company and its bottlers received more than 100,000 letters about the commercial. Many listeners called radio stations begging to hear it.

I'd Like to Buy the World a Coke (1971) And creating one of the most famous commercials ever. The ad centers around the now iconic soundtrack, “I'd like to buy the world a Coke”, sung on a hilltop in Italy by a group of people from every corner of the world.

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide.