driver Max Verstappen F1 is growing in popularity worldwide - especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into that enthusiasm by making Verstappen the face of its new responsible drinking campaign.

actor Paul Rudd The Heineken 0.0 Non-Alcoholic Beer Super Bowl Commercial The commercial is in partnership with Marvel Studios, featuring Ant-Man played by actor Paul Rudd to co-promote the release of the new movie Quantumania, along with the non-alcoholic beer.

In 2016, Heineken signed a 5 year sponsorship deal with Formula 1 starting from the 2017 season. Different sources report that the deal is valued in the region of $150 million–$250 million!

Max Verstappen The campaign features the current F1® world champion and Heineken® 0.0 ambassador, Max Verstappen, who brings his star power to help promote responsible drinking to new and relevant audiences.

Does Heineken® 0.0 contain alcohol? As stated on its label, Heineken® 0.0 has an alcohol by volume of 0.0% and is classified as alcohol free per the Alcohol and Tobacco Tax and Trade Bureau (TTB).

Is Heineken Zero Good To Drink? As a whole, if you enjoy the traditional alcoholic Heineken you're going to enjoy the non-alcoholic Heineken 0.0. Additionally, if you're a lager drinker who enjoys fruity notes this is also likely to be a beer for you.

They include beer brand Heineken and luxury watch maker Rolex which pay estimated annual fees of $50 million and $45 million respectively. Global partners get benefits such as use of the F1 logo in their advertising campaigns, title sponsorship of races and banners around the track throughout the season.

How much do Formula 1 drivers make? Salaries (and schedule) for the 2023 F1 season. Not all Formula One drivers are compensated equally, with salaries ranging from about $1 million to an impressive $55 million.

What made the success of this brand? The quality of the product makes this brand so successful. Indeed, the beer like Gerard Adriaan Heineken wanted is made with special components and conditions. They use “Yeast A” which gives a special taste to the beer.

No doubt you already know the company serves up one of the most popular beers in the world- but the famous pale lager is not the only thing the Heinken® brand has on tap. With over 300 brands and a strong global presence, even in developing countries, Heineken shows no signs of slowing down.

It's important to remember that nonalcoholic beers do contain some alcohol. And that 0.0 percent to 0.5 percent ABV number you see on the label is no iron-clad guarantee.