It was invented by scientist John Mendesh and General Mills assistant product manager Elisabeth Trach after receiving the idea from an unnamed child in a "give us your best idea for a cereal" radio contest held by General Mills. The child received a set of Hot Wheels toys as a grand prize.

Cinnamon Toast Crunch– Brands – Food we make - General Mills.

Chef Wendell was eventually replaced by the Crazy Squares (Now the Cinnamojis).

CTC's most famous chef The cereal debuted in 1984. Wendell went to work at that time too – along with his two sidekick bakers, Bob and Quello – and first appeared on the CTC box and in advertising in 1987. You might remember them singing in this commercial. Wendell was first called out by name on the box in 1990.

The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. The cereal is puffed and when immersed in milk, it makes a "snap" noise, similar to Rice Krispies. In most European countries and North America, the product is sold in boxes.

The cereal, which has been around since 1984, aimed to mimic the flavor of cinnamon sugar toast, and honestly, they got it pretty spot on.

Cinnamon Toast Crunch

First produced in 1984, the cereal aims to provide the taste of cinnamon toast in a crunch cereal format. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. The cereal is puffed and when immersed in milk, it makes a "snap" noise, similar to Rice Krispies.

First produced in 1984, the cereal aims to provide the taste of cinnamon toast in a crunch cereal format. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar.

Cap'n Crunch: The original Cap'n Crunch cereal is made of sweetened, yellow, square-shaped cereal pieces made by combining corn and oats. The cereal was launched in 1963, bolstered by a successful advertising campaign created by noted animator Jay Ward and introducing the cereal's longtime naval mascot, Cap'n Crunch.

Cinnamon Toast Crunch boxes sold: 105.2 million.

NOT THAT: Cinnamon Toast Crunch is a sugar bomb to say the least. Just touching it can rub a gram of 2 of sugar on to your finger tips.. It may contain “real cinnamon” but it has loads of other junk like sugar, fructose, maltodextrin and dextrose (all sneaky little names of unhealthy sugars).