It helps show consumers what your brand can offer and encourages them to take more interest in your business and your brand. TV ads can also show consumers how to use your product, often convincing them to try something new or further engage with your brand.

Studies have shown that after just one exposure to a commercial, children can recall the ad's content and have a desire for the product. Lack of adult reasoning is a concern because young children tend to accept ads as fair, accurate, balanced and truthful.

Advertising can influence children's behavior efficiently. Children may be urged to engage in unhealthy habits, try dangerous stunts, and develop materialistic feelings, among others, by advertising. On the other hand, advertisements may also encourage children to exercise, increase knowledge, and spread awareness.

96% of in-market consumers became aware of a product through media advertising. 85% said the ad influenced their purchasing decision. 56% of those consumers said TV ads were the most important driver in their awareness about the product or service, which is more than all other media advertising combined (40%).

Research has shown that "educational" videos for babies don't actually teach them much. More likely, he's just attracted by the flashing lights, colors, and sounds. If he were to see flashing christmas lights in a dark room, you would likely note a similar fascination.

Babies watch TV because they find the bright and colorful images attractive. They cannot understand and identify the real-world equivalent of the TV's images. For instance, a baby may see a TV advertisement of a toy, which they already have.

Programs with violent and aggressive themes tend to make children more aggressive and disobedient. Cultural sex-role and social stereotypes depicted on the television can also influence children's perceptions of society.

Behavior problems, nightmares, and trouble sleeping may happen after kids watch violence on screen. Older kids can be scared by violent images too. Talking with kids this age will help them, so it's important to comfort them and explain what they see to help ease fears.

It is clear that more TV viewing causes more food purchase and more food purchase means that more fatness among children. It is also clear that in TV advertisement there is no advertising of fruit and vegetables. This thing become the cause decreasing the use of healthy food and dead food among children.

Characters on TV and in video games often show risky behaviors - like drinking alcohol, using drugs, and smoking cigarettes - as cool, fun, and exciting. When these things seem acceptable, kids and teens might be tempted to try them. That might lead to substance abuse problems.

Good evidence suggests that screen viewing before age 2 has lasting negative effects on children's language development, reading skills, short term memory, and increases their chances of becoming overweight or obese as they get older. It also contributes to problems with sleep and attention.

Too much screen time can also take away from reading, studying, learning activities, play, and exercise. Digital media can also show alcohol and drug use, smoking, and sexual behavior. Your child may see these things before they are emotionally ready to understand these issues. And before they can make good decisions.