What the Arbys Kings Hawaiian BBQ Brisket TV commercial - Aloha Cowboy is about.

Arby's King's Hawaiian BBQ Brisket TV Spot, 'Aloha Cowboy' is a commercial that features a cowboy traveling to Hawaii to taste the new BBQ brisket sandwich from Arby's. The ad begins with the cowboy riding his horse on a beach in Hawaii, and he spots a group of surfers enjoying themselves in the sun and waves. His attention is quickly diverted to Arby's, where he tastes the King's Hawaiian BBQ Brisket sandwich for the first time.

The ad showcases the cowboy in various Hawaiian locations, such as a pineapple farm, a surfing spot, and Arby's, enjoying the delicious sandwich. The sandwich is made from smoked brisket that is cooked for 13 hours and then topped with King's Hawaiian bread and tangy BBQ sauce, and it is evident from the cowboy's reaction that this sandwich is an absolute game-changer.

Throughout the commercial, we hear a catchy Hawaiian tune that makes viewers feel like they too are on vacation and enjoying the beautiful scenery. It's a perfect ad for summer, as it showcases the Hawaiian lifestyle, and the sandwich is perfect for a picnic or a beach day.

The ad ends with the cowboy being taken away by a group of surfers on their boards, and he rides away shouting "Aloha!" and "Arby's!" The message is clear: Arby's BBQ Brisket Sandwich is not just any sandwich; it's the King of Hawaiian BBQ.

Arbys Kings Hawaiian BBQ Brisket TV commercial - Aloha Cowboy produced for Arby's was first shown on television on September 27, 2014.