What the LifeLock TV commercial - Infomercial V2.3A - Part 1 is about.

The LifeLock TV Spot titled 'Infomercial V2.3A - Part 1' is a satirical take on the typical infomercial. It features a charismatic host, played by actor Timothy Stidham, who proudly touts the benefits of LifeLock's identity theft protection services.

The commercial opens with the host standing in front of a brightly lit backdrop, wearing a suit and tie, and holding a microphone. He immediately launches into a high-energy pitch, declaring that "identity theft is the fastest growing crime in America."

The host then goes on to describe the many ways in which thieves can steal a person's identity, from digging through the trash to hacking into online accounts. He highlights the importance of protection and security, and this is where LifeLock comes in.

With cheerful graphics and upbeat background music, the commercial showcases the various features of LifeLock's service, such as scanning for threats, monitoring credit scores, and providing alerts if any unusual activity is detected.

Throughout the infomercial, the host maintains a playful and humorous tone, cracking jokes and tossing out catchy catchphrases like "LifeLock: Waste not, want not!" He even gets a little competitive with a rival identity theft protection service, suggesting that they "do lunch and arm-wrestle for customers."

Overall, the 'Infomercial V2.3A - Part 1' spot effectively plays off the familiar conventions of the infomercial genre while also highlighting the real and growing concern of identity theft. And with its humorous approach and over-the-top presentation, the commercial does a great job of capturing viewers' attention and keeping them engaged.

LifeLock TV commercial - Infomercial V2.3A - Part 1 produced for LifeLock was first shown on television on April 25, 2017.