What the Arbys Brisket Bacon Flatbread TV commercial - Definitions is about.

Title: Arby's Brisket Bacon Flatbread TV Spot 'Definitions'

Introduction:

In a captivating TV spot, Arby's introduces its delectable Brisket Bacon Flatbread sandwich with a clever and engaging concept. Titled 'Definitions,' this commercial takes viewers on a mouthwatering journey that combines humor, wordplay, and, of course, the irresistible appeal of Arby's slow-roasted brisket and crispy bacon. Let's delve into the details and experience the creative brilliance of this memorable advertisement.

Description:

The scene opens with a minimalist setting, featuring a dark background and crisp, pristine white text. Words appear one by one, and a narrator confidently defines each term in rapid succession. From the captivating visuals to the clever wordplay, Arby's 'Definitions' commercial keeps viewers engaged from start to finish.

The Definitions:

1. Brisket - The narrator introduces the concept of brisket, describing it as the "slow-cooked crown jewel of meats." The word 'brisket' appears in stylish typography, accompanied by visuals that highlight the tender, juicy nature of this delectable cut.

2. Bacon - This word is playfully introduced as "nature's candy," emphasizing the crispy, flavorful delight that is bacon. The imagery showcases perfectly cooked strips of bacon, sizzling on a grill, and instantly making viewers' mouths water.

3. Flatbread - To complete this trio of deliciousness, the narrator defines flatbread as "artisanal mastery in edible form." The word 'flatbread' appears with an enticing image of the lightly toasted bread, accentuated by its soft texture and irresistible aroma.

The Convergence:

As the definitions unfold, the scene transitions to show the masterpiece itself — the Arby's Brisket Bacon Flatbread sandwich. The camera gently zooms in on the sandwich, revealing layers of thinly sliced, perfectly cooked brisket, crispy bacon, and fresh ingredients, all resting on a warm, soft flatbread.

The Verdict:

With the definitions and sandwich showcased, the narrator concludes in a teasing tone, "And if you're still not hungry, get a dictionary, because clearly, you don't understand food." The screen fills with mouthwatering shots of the sandwich, compelling viewers to imagine sinking their teeth into the flavorful combination of tender brisket and smoky bacon.

Closing:

The TV spot ends with the Arby's logo appearing, inviting viewers to visit their establishments to experience the mouthwatering Brisket Bacon Flatbread firsthand. This commercial not only celebrates the craftsmanship and flavors of Arby's signature slow-roasted brisket but also injects a dose of humor and wit into viewers' daily lives.

Conclusion:

Arby's 'Definitions' TV spot for their Brisket Bacon Flatbread sandwich captivates audiences with its clever wordplay, enticing visuals, and mouthwatering descriptions. By skillfully highlighting the key ingredients and intricacies of the sandwich, this commercial leaves a lasting impression and invites viewers to indulge their taste buds at Arby's.

Arbys Brisket Bacon Flatbread TV commercial - Definitions produced for Arby's was first shown on television on September 26, 2015.