What the TripAdvisor TV commercial - Hidden Gems is about.

The TripAdvisor TV spot, 'Hidden Gems' is an advertisement that invites viewers to discover the world's hidden treasures through their online travel planning service. The advertisement features a montage of various travelers exploring different parts of the world, discovering unique and off-the-beaten-path destinations.

The ad opens with a shot of a beautiful beach, with a lone surfer catching a wave. This scene is followed by a shot of a bustling street market in a foreign country, with locals bargaining for fresh produce. The ad then moves on to show a bird's-eye view of a breathtaking mountain range, followed by a colorful mosaic of tiles on the walls of a historic building.

Throughout the advertisement, a voiceover encourages viewers to use TripAdvisor to find hidden gems in their travels, and to go beyond the usual tourist spots. The ad emphasizes TripAdvisor's extensive library of user reviews and ratings, which allow travelers to find the best local restaurants, activities, and accommodations, as well as the lesser-known spots that may not be mentioned in traditional travel guides.

As the ad comes to a close, the tagline "Find the one that matters" appears, driving home the message that there's no one-size-fits-all approach to travel, and that every destination is unique and worth exploring in its own way.

Overall, the TripAdvisor TV spot, 'Hidden Gems' is an inspiring advertisement that encourages viewers to step outside their comfort zones and explore the world's hidden treasures. It showcases the power of TripAdvisor in helping travelers plan unforgettable and authentic experiences, by highlighting the lesser-known and off-the-beaten-path destinations that may have otherwise gone unnoticed.

TripAdvisor TV commercial - Hidden Gems produced for TripAdvisor was first shown on television on April 28, 2019.