Answer. The General Electric Company (GE) is an American multinational company. For more than 130 years, GE has invented the future of industry. Today, GE is best known for its work in the Power, Renewable Energy, and Aerospace industries.

Formerly one of the most powerful companies in the world, GE has been drawn and quartered, divesting from much of its core business and getting rid of its capital division. In 2022, after years of severely underperforming, the company split into three: GE Aerospace, GE HealthCare and GE Vernova.

/ˌdʒenrəl ɪˈlektrɪk/ /ˌdʒenrəl ɪˈlektrɪk/ (abbreviation GE) ​a US company that produces electrical products and aircraft engines, and is involved in many other business activities.

GE operates in the aerospace, power, and renewable energy industries. Aerospace currently generates the most profit and revenue for GE.

Customer-Focused Innovation: GE's innovation process begins with understanding the customer's needs and working backward to design solutions. This customer-centric approach ensures that the company's innovations are relevant and valuable to its market.

General Electric's main generic strategy for competitive advantage is differentiation. In this strategy, the company's goal is to attract target customers to products that are special and unique. These products are made through research and development that GE is known for.

The 2008 financial crisis hit GE hard. The company's stock fell 42% during the year, and after Welch's departure, it became clear that GE was overstretched and bloated. Losses by the GE Capital financial segment nearly sank the company during the Great Recession.

The company's renewable energy business has been facing challenges due to inflation and supply chain pressures. The unit reported a loss of $2.2 billion in 2022. It is reducing global headcount at the onshore wind unit by about 20% as part of a plan to restructure and resize the business.

Boeing CoLockheed MartinLegrandLutron Electronics CompanyUnited Technologies CorporationLeviton General Electric/Competitors

General Electric is one of the best performing B2B brands on social media and regularly makes the list of best B2B brands to follow. With an active presence across social networks, GE maintains social media profiles that cover its diverse range of products and services.

Corporate Strategy Many of the large business units of GE differentiate their outputs through high quality while they simultaneously maintain low per unit cost operation. It adopted three company-wide growth initiatives: globalisation, services and six sigma quality.

Great news for investors – General Electric is still trading at a fairly cheap price. According to my valuation, the intrinsic value for the stock is $154.61, which is above what the market is valuing the company at the moment. This indicates a potential opportunity to buy low.