The Midas Two-Axle Brake Service TV Spot, 'Squeaky Brakes' is an engaging and informative advertisement that focuses on the importance of regular brake maintenance. The ad opens with a close-up shot of a car driving on a busy city street, accompanied by an unsettling sound of squeaking brakes. The viewer immediately gets the impression that this is a potentially dangerous situation that needs to be addressed.
The ad then cuts to a mechanic's workshop, where a professional technician is shown conducting a thorough brake inspection on the same vehicle. Through the use of shots that highlight the technician's attention to detail and the advanced equipment used in the process, the viewer is assured that their brakes are in the hands of a skilled professional.
The ad also emphasizes the value of Midas' Two-Axle Brake Service, which includes new brake pads, rotors, and calipers. The total price for this service is displayed on the screen, making it clear that Midas provides a cost-effective alternative to costly dealer repairs.
Throughout the ad, the viewer is reminded that squeaky brakes are not only annoying, but also potentially dangerous. The importance of regular brake service and maintenance is highlighted as being crucial for overall vehicle safety.
Overall, the Midas Two-Axle Brake Service TV Spot, 'Squeaky Brakes' is a compelling and informative advertisement that serves to educate and inform viewers about the importance of brake maintenance, all while reinforcing Midas' reputation as a trusted provider of affordable and reliable vehicle services.
Midas Two-Axle Brake Service TV commercial - Squeaky Brakes produced for Midas was first shown on television on April 23, 2017.
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