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What the Midas Two-Axle Brake Service TV commercial - Squeaky Brakes is about.

The Midas Two-Axle Brake Service TV Spot, 'Squeaky Brakes' is an engaging and informative advertisement that focuses on the importance of regular brake maintenance. The ad opens with a close-up shot of a car driving on a busy city street, accompanied by an unsettling sound of squeaking brakes. The viewer immediately gets the impression that this is a potentially dangerous situation that needs to be addressed.

The ad then cuts to a mechanic's workshop, where a professional technician is shown conducting a thorough brake inspection on the same vehicle. Through the use of shots that highlight the technician's attention to detail and the advanced equipment used in the process, the viewer is assured that their brakes are in the hands of a skilled professional.

The ad also emphasizes the value of Midas' Two-Axle Brake Service, which includes new brake pads, rotors, and calipers. The total price for this service is displayed on the screen, making it clear that Midas provides a cost-effective alternative to costly dealer repairs.

Throughout the ad, the viewer is reminded that squeaky brakes are not only annoying, but also potentially dangerous. The importance of regular brake service and maintenance is highlighted as being crucial for overall vehicle safety.

Overall, the Midas Two-Axle Brake Service TV Spot, 'Squeaky Brakes' is a compelling and informative advertisement that serves to educate and inform viewers about the importance of brake maintenance, all while reinforcing Midas' reputation as a trusted provider of affordable and reliable vehicle services.

Midas Two-Axle Brake Service TV commercial - Squeaky Brakes produced for Midas was first shown on television on April 23, 2017.

Frequently Asked Questions about midas two-axle brake service tv spot, 'squeaky brakes'

20,000 to 80,000 miles Depending on your vehicle, climate, brake parts, and driving patterns, your brake pads or shoes may last anywhere from 20,000 to 80,000 miles. Brake fluid can last 2-5 years.

Brake pads can last anywhere between 30,000 and 70,000 miles. Their longevity depends on your driving style and typical driving conditions. Using data provided by Federal Highway Administration statistics on how many miles people drive annually, typical brake pads will last between 3 and 7 years.

Midas Cost and Service Breakdown

Brake PadsBrake Pads & Rotors
$200-219 (includes rotor resurfacing)$350-$400 per axle

Generally, you can drive between 48,000 to 110,000 kilometres before changing your brake pads. Some pads, however, can last up to 160,000 kilometres. However, the lifespan varies significantly, depending on your driving habits and the type of brake pads.

There's actually no standard answer to this question. Many car manufacturers estimate that a braking pad can last anywhere from 20,000 to 70,000 miles. However, on average, most car owners replace their brake pads after about 40,000 miles.

As you begin driving off, the rust gets scraped off by the brake pads, and this produces a high-pitched squeal. Once that rust is off, the noise should subside. The most common cause for brake noise is thinning pads. If you hear a grind or loud shrill, you've likely worn your pads down.

The cost can range from $50 to $150 per wheel. The cost of different types of brake pads also varies. Organic brake pads tend to be the cheapest upfront, costing anywhere from $20 to $70 per wheel. Semi-metallic brake pads are more expensive, typically costing between $30 to $100 per wheel.

If you start monitoring your own vehicles, eventually you will get a feel for the rate at which you're wearing the brakes down, and you'll probably be able to estimate when a replacement is going to be necessary. Most drivers get somewhere between two and five years on a set of brake pads.

Brake pads generally last between 30,000 and 70,000 miles, but some can last as long as 100,000 miles. There are many factors that account for this wide range. First, brake pads come in a variety of types and compositions and are attached to even more varying brake systems and rotors.

Fixing squeaky brakes can involve lubricating touchpoints, installing brake pad shims, or replacing the rotors and pads. Brake pads can make a squeaking sound due to damaged or thinning pads, dust or dirt buildup, excessive overnight moisture, or lack of lubrication.

If your brakes are new and still squeaking, the fix may be as simple as greasing the contact points. This requires removing the brake pads from the calipers, then applying brake grease to all the contact points. These locations include the backside of the brake pad and any contact points on the caliper carrier.

Videos

Watch Midas Two-Axle Brake Service TV Commercial, 'Squeaky Brakes'

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Advertisers

Advertisers of the Midas Two-Axle Brake Service TV Spot, 'Squeaky Brakes'

Midas Two-Axle Brake Service TV commercial - Squeaky Brakes
Midas

Overview of Midas CompanyMidas is a multinational company that specializes in the automotive industry. The company provides a variety of services, including auto repair, maintenance, and tire services...

Agenices

Agenices of the Midas Two-Axle Brake Service TV Spot, 'Squeaky Brakes'

Midas Two-Axle Brake Service TV commercial - Squeaky Brakes
Nerland Agency

Nerland Agency is a digital marketing agency founded in 2017 by two brothers from Norway. Beginning as a small startup operation with a small team of developers and marketers operating out of a home o...

Midas Two-Axle Brake Service TV commercial - Squeaky Brakes
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

Products

Products Advertised

Midas Two-Axle Brake Service
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