Sign up to track 1,009 nationally aired TV ad campaigns for Target. In the past 30 days, Target has had 8,669 airings and earned an airing rank of #70 with a spend ranking of #31 as compared to all other advertisers.

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades, because they're thought to have less brand loyalty and more disposable income. ...

Key Takeaways. A target audience is a group of people identified as likely customers of a business. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. Defining a target audience helps create more efficient marketing messages.

It entails collecting and evaluating data on the intended audience's demographics, attitudes, values, interests, and lifestyles, as well as their level of engagement with the product or service. This analysis provides information to improve marketing campaigns and product or service development.

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Target Audiences In media, the target audience refers to the person or group for whom a message is created. Some messages, like personal email or thank-you notes, target just one person. Others are meant for larger audiences.

The data shows that the typical Target shopper is a suburban mother between 35 and 44 years of age. The typical Target customer also has some college education and a household income of $80,000. The latter helps explain all of those $200 Target runs. For lower-income households, those splurges may not be possible.

12 Target Audience Example Types

• Everyone. Anyone with a basic grasp of marketing principles will know a broad, one-size-fits-all approach doesn't often lead to results.
• Existing customers.
• Your target market.
• Subcultures.
• Supercultures.
• Demographics.
• Location.
• Needs.

Examples of classification of target audiences: Age range – e.g., 25-40 yrs old. Gender – e.g., Female audience only for a beauty make-up product. Location of residence – e.g., living in and around New York City only.

These are the consumers who will be most interested in your products or services - and most likely to convert from leads into customers. Target audiences can be based on demographic information (age, gender identity, location), psychographic information (aspirations, concerns, values), or behavior (likely to buy online).

A target audience is the person or group of people a piece of writing is intended to reach. In other words, it is important for a writer to know who will be reading his or her writing. This audience is the person or group of people the writer is aiming for or trying to reach.