What the DuraLast TV commercial - El quitanieves is about.

The DuraLast TV Spot titled "El quitanieves" is a captivating and visually stunning advertisement that showcases the durability and reliability of DuraLast snow removal equipment. This spot takes viewers on an exhilarating journey through a snow-covered mountainous region as it highlights the superior performance of DuraLast's snowplows.

The advertisement opens with a panoramic shot of a picturesque winter landscape, with snow-covered trees and mountains as far as the eye can see. Soft, serene music plays in the background, creating a tranquil atmosphere. Suddenly, a snowplow emerges from behind a snowbank, revealing the powerful DuraLast logo on its front.

As the snowplow begins to move, the scene transitions to a close-up shot of the plow's blades ruthlessly tearing through the deep snow, effortlessly clearing a wide path. The camera captures the intense force and precision with which the DuraLast snowplow operates, leaving viewers in awe of its capability.

The spot then shifts to a bustling town where the streets are covered in heavy snow. People can be seen struggling to navigate through the deep snow, their faces filled with frustration. But hope arrives in the form of the DuraLast snowplow, which swiftly enters the frame and starts plowing through the streets with ease. The snow is thrown aside as the plow pushes forward, leaving a clean and accessible path behind.

The energy of the advertisement ramps up as dramatic music accompanies a series of fast-paced shots, showcasing different DuraLast snowplows in action. This sequence highlights the versatility of the equipment, as the plows effortlessly clear heavy snow from parking lots, driveways, and even narrow alleys.

Throughout the advertisement, clever editing and special effects enhance the visuals, emphasizing the power and durability of DuraLast's snow removal machinery. Slow-motion shots capture the snow being propelled into the air, creating mesmerizing and dynamic scenes.

The final moments of the TV spot bring it all together. The camera zooms out to show a bird's-eye view of the town, now transformed into a winter wonderland. The once inaccessible streets are now completely clear, and people can be seen walking freely and confidently. The DuraLast logo appears on the screen, accompanied by a catchy tagline that embodies the essence of the brand: "DuraLast - Unstoppable in the harshest winters."

The DuraLast TV Spot, "El quitanieves," effectively communicates the power, reliability, and durability of DuraLast's snow removal equipment while captivating viewers through stunning visuals and an engaging storyline. It leaves a lasting impression, inspiring trust in the brand's ability to conquer even the toughest winter weather conditions.

DuraLast TV commercial - El quitanieves produced for DuraLast was first shown on television on November 22, 2017.