What the ACE Hardware TV commercial - Stella M. is about.

ACE Hardware's television commercial titled "Stella M." is a heartwarming spot that features a young girl named Stella. The commercial begins with Stella walking into an ACE Hardware store with a piece of paper in her hand. She approaches an employee and asks for help finding some specific items.

The employee directs Stella to the different aisles where she can find the items she needs. As she wanders around the store, she starts engaging with the various products, trying on safety glasses, and marveling at different tools.

The commercial then showcases a montage of Stella working on different projects, including painting her room, fixing a bike, and building a birdhouse. With each task completed, the satisfaction and joy on her face are evident.

Throughout the commercial, the background music plays along, with the lyrics, "she's got the power" signifying the empowerment Stella feels from tackling these projects on her own.

Towards the end of the commercial, Stella's mother appears, and it is revealed that she is the owner of the piece of paper that Stella brought into the store. It was a shopping list for her mother's hardware needs. Stella had taken it upon herself to complete those tasks independently.

The commercial ends with a tagline that encapsulates the essence of the spot – "ACE is the place with the helpful hardware folks." It is an inspiring commercial that empowers children, and it showcases how ACE Hardware can provide the tools and resources necessary for people to complete their DIY tasks.

ACE Hardware TV commercial - Stella M. produced for ACE Hardware was first shown on television on October 16, 2016.