What the RISE to Win TV commercial - I Pledge is about.

The RISE to Win TV Spot 'I Pledge' is a powerful message aimed at inspiring athletes to use their platform to combat racial discrimination, hate, and prejudice in society. The video features prominent sports stars like LeBron James, Serena Williams, and Odell Beckham Jr., who pledge their commitment to effect change in their communities.

The video begins with the athletes standing in front of the camera, declaring their individual pledge to RISE up against discrimination. The pledges range from the simple act of speaking up against injustice, to the more profound commitment of dedicating themselves to community activism.

As the video progresses, the shots shift to snippets of the players in action on the court, the field, and the tennis court, underscoring the message that athletes have a unique opportunity to make a difference and inspire change. The athletes make it clear that their pledge is more than just words; it is a call to action for everyone to take a stand and use their voice and influence to create change.

The RISE to Win TV Spot, 'I Pledge' is a compelling reminder that athletes can be more than just sports stars; they can be catalysts for positive change in society. The video serves as an inspiration and a call to action for everyone to take a stand against hate and discrimination.

RISE to Win TV commercial - I Pledge produced for RISE to Win was first shown on television on February 24, 2016.